Coverdash\u2019s insurance policy dashboard. Image Credits:<\/strong> Coverdash<\/p>\n<\/div>\n

Betesh himself began to look at what the process was for small businesses to get insurance and found, in his words, \u201ca lot of clunkiness\u201d and \u201cmurky\u201d processes with no transparency. In addition, customers weren\u2019t able to purchase policies without speaking to a human being.<\/p>\n

\u201cIt just wasn\u2019t the purchase experience that I would have expected,\u201d Betesh added. \u201cWe felt like this wasn\u2019t in alignment with small business expectations in the U.S., specifically tech-enabled small businesses.\u201d<\/p>\n

So the team set out to build a product that would make insurance accessible to small businesses of all shapes and sizes and one that was seamless and simple. It works with over a dozen carriers to offer policies including liability, property, workers\u2019 compensation and cyber.<\/p>\n

Here\u2019s how it works: Customers come to the Coverdash site, and they can get a quote, bind policies together, pay for them and manage them in a matter of seconds. Betesh said there\u2019s no redirection of the customer to a payment portal, a carrier portal or to speak to an agent, everything can be done through Coverdash.<\/p>\n

Though the company is offering policies in a direct-to-consumer format, Betesh said the Coverdash\u2019s future scale and revenue will likely come from policies sold through those partners that will embed its technology into their websites.<\/p>\n

Meanwhile, the new funding will be used for go-to-market initiatives, product and technology development and hiring.<\/p>\n

\u201cThe development and adoption of commercial insurance APIs within the insurtech industry has reached a tipping point, enabling innovative companies with the opportunity to drive true growth and transformation,\u201d said Ben Ling, founder and general partner at Bling Capital, in a written statement. \u201cWe view Coverdash as the future of business insurance and embedded distribution.\u201d<\/p>\n<\/p><\/div>\n

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