PUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Krafton, the studio behind PUBG, has announced a partnership with blockchain company Solana Labs. It says the deal will see the two companies cooperate on the development, operation, design, and marketing of \u201cblockchain- and NFT-based games and services.\u201d Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to offer fast transaction speeds at low […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T15:17:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-24T15:17:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/03\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services_623c8b789c72c.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\",\"name\":\"PUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - 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\n

Krafton, the studio behind PUBG<\/em>, has announced a partnership with blockchain company Solana Labs<\/a>. It says the deal will see the two companies cooperate on the development, operation, design, and marketing of \u201cblockchain- and NFT-based games and services.\u201d Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to offer fast transaction speeds at low cost.<\/p>\n
The partnership comes a little over a month after Krafton announced its intention to get into the world of blockchain gaming and said it would be working with Naver Z<\/a> to build \u201ca new Web 3.0 and non-fungible token (NFT) project aimed at building an NFT metaverse platform.\u201d <\/p>\n
\n\u201cKrafton will continuously see ways to work closely with blockchain companies\u201d<\/q><\/aside>\n<\/div>\nThe important context for these deals is Krafton\u2019s share price. The Financial Times<\/em> notes<\/a> it has dropped sharply this year in the face of stiff competition from Chinese rivals, who are pouring into its home market of South Korea following a crackdown from regulators in Beijing. In response, Korean developers are reportedly racing to develop \u201cplay-to-earn\u201d titles integrating blockchain technology to shore up revenue. <\/p>\n
Krafton\u2019s deals come as some Western developers have had to publicly distance themselves from blockchain gaming products following backlash from fans<\/a> and developers<\/a> alike. S.T.A.L.K.E.R. 2: Heart of Chernobyl<\/em> developer GSC Game World publicly walked back its plans<\/a> to add NFTs to the upcoming game<\/a>, while Team17 abandoned its NFT project<\/a> after at<\/a> least<\/a> three<\/a> of its development partners expressed their opposition to its plans.<\/p>\n
The South Korean studio hasn\u2019t announced which of its titles might see the addition of blockchain functionality or whether it\u2019ll be integrated into its flagship PUBG<\/em> series. The game\u2019s PC title experienced a surge in popularity<\/a> earlier this year after going free-to-play<\/a>, while PUBG Mobile<\/em> has been downloaded more than 1 billion times<\/a>. A second free-to-play mobile PUBG game, PUBG: New State<\/em>, was released last year<\/a>.<\/p>\n
\u201cKrafton will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem,\u201d said Krafton\u2019s Web 3.0 roundtable lead, Hyungchul Park. \u201cSolana represents the best of the Web 3.0 ecosystem and its technologies. Through this cooperation, Krafton will acquire the insight needed to accelerate its investment in and output of blockchain-based experiences.\u201d<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/3\/24\/22994317\/pubg-battlegrounds-nft-blockchain-krafton-solana<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Krafton, the studio behind PUBG, has announced a partnership with blockchain company Solana Labs. It says the deal will see the two companies cooperate on the development, operation, design, and marketing of \u201cblockchain- and NFT-based games and services.\u201d Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to offer fast transaction speeds at low […]<\/p>\n","protected":false},"author":1,"featured_media":2167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,8],"tags":[13],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-technology","tag-gaming"],"yoast_head":"\nPUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Krafton, the studio behind PUBG, has announced a partnership with blockchain company Solana Labs. It says the deal will see the two companies cooperate on the development, operation, design, and marketing of \u201cblockchain- and NFT-based games and services.\u201d Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to offer fast transaction speeds at low […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T15:17:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-24T15:17:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/03\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services_623c8b789c72c.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/03\/24\/pubg-studio-inks-deal-to-develop-blockchain-and-nft-based-games-and-services\/\",\"name\":\"PUBG studio inks deal to develop \u2018blockchain- and NFT-based games and services\u2019 - 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