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{"id":25419,"date":"2023-03-08T21:41:36","date_gmt":"2023-03-08T21:41:36","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/"},"modified":"2023-03-08T21:41:38","modified_gmt":"2023-03-08T21:41:38","slug":"tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/","title":{"rendered":"TikTok begins blocking links to app store pages from creators\u2019 bios"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/<\/a><\/br>
\nTikTok begins blocking links to app store pages from creators\u2019 bios<\/br>
\n2023-03-08 21:41:36<\/br><\/p>\n

\n

TikTok has begun blocking links to app stores in creators\u2019 bios, TechCrunch learned and the company confirmed. The block, which will have significant impact on CPI (cost per install) campaign deals between creators and brands, also extends to third-party link-in-bio solutions like Linktree.<\/p>\n

The change was first spotted by Sendit\u2019s co-founder David Tesler, who remarked on Twitter<\/a> he and others had tested the functionality across a range of accounts and found the links no longer worked to redirect clicks to the App Store. Instead, when clicked, the links displayed a message reading \u201caction cannot be completed.\u201d<\/p>\n

Tesler also noted the one exception to the issue appeared to be accounts that had an advertising relationship with TikTok.<\/p>\n

While TikTok didn\u2019t offer an official statement on this recent change, the company did confirm that personal creator accounts will no longer have the ability to link to app store pages. However, they will be able to link out to websites, as before.<\/p>\n

Going forward, only TikTok business accounts will be able to link to app store pages. There won\u2019t be any fee for this functionality \u2014 in other words, businesses don\u2019t have to pay to add the link or agree to advertise on the platform in order to utilize this option.<\/p>\n

In addition, TikTok says it\u2019s rolling out a new \u201cDownload app\u201d button for business accounts to use \u2014 and this is also not an ad product.<\/p>\n

The company believes this change will improve the clarity between businesses and personal accounts by making their feature sets more distinct. But it\u2019s also clearly a push to shift more of the ad dollars that are today flowing to creators through campaigns to go directly to TikTok\u2019s coffers instead. Now, businesses looking to point TikTok users to their app\u2019s App Store listing will likely want to promote the account with the functional link by way of ads.<\/p>\n

In recent years, TikTok has had increasing influence on the App Store\u2019s Top Charts \u2014 sometimes artificially inflating the real-world popularity of certain apps as a flood of TikTok users rush to install the app from a marketing campaign. These users don\u2019t always stick around beyond the first install, yet the velocity of the new downloads would send the app into the top charts, allowing others to also discover it. With this change, TikTok-driven installs may decline on the app stores, as creators wouldn\u2019t be able to run the same kind of campaigns as before.<\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/ TikTok begins blocking links to app store pages from creators\u2019 bios 2023-03-08 21:41:36 TikTok has begun blocking links to app stores in creators\u2019 bios, TechCrunch learned and the company confirmed. The block, which will have significant impact on CPI (cost per install) campaign deals between creators and brands, also extends to third-party link-in-bio solutions […]<\/p>\n","protected":false},"author":1,"featured_media":25420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-25419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nTikTok begins blocking links to app store pages from creators\u2019 bios - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok begins blocking links to app store pages from creators\u2019 bios - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/03\/08\/tiktok-begins-blocking-links-to-app-store-pages-from-creators-bios\/ TikTok begins blocking links to app store pages from creators\u2019 bios 2023-03-08 21:41:36 TikTok has begun blocking links to app stores in creators\u2019 bios, TechCrunch learned and the company confirmed. 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