Businesses dependent on the physical supply chain face a number of potential roadblocks. Customers expect fast deliveries with visibility into each step, but costs \u2014 including transportation and raw materials costs \u2014 are rising thanks to inflation and other factors. Meanwhile, there\u2019s a talent shortage, particularly in areas like logistics and operations management, and technical barriers to keeping track of inventory.<\/p>\n

Aiming to help overcome a few of the challenges, Barry Conlon and David Broe co-founded FreightWatch, a logistics security services company that they later sold to supply chain visibility platform Sensitech in 2012. After the sale, Conlon and Broe say that they saw a gap in the market to address cargo theft in a more innovative way, harnessing data, telemetry and software.<\/p>\n

\u201cSupply chain was moved to the front pages of the newspaper, amplifying the industry with pain points right in the spotlight,\u201d Conlon told TechCrunch in an email interview. \u201cIt proved how fragile supply chains are, especially when things go wrong. It forced companies to shift their primary focus to greater transparency and resiliency to course correct immediately, while consumers demand more visibility and expect all brands to deliver the \u2018Amazon\u2019 experience.\u201d<\/p>\n