Source:https:\/\/techcrunch.com\/2023\/03\/07\/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall\/<\/a><\/br>
\nTikTok\u2019s new \u2018Series\u2019 feature lets creators put content behind a paywall<\/br>
\n2023-03-08 23:01:38<\/br><\/p>\n

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TikTok is launching a new feature called \u201cSeries\u201d that allows eligible creators to post content behind a paywall, the company announced<\/a> on Tuesday. The new monetization feature adds another way for creators to earn money for their content on the app. Series is currently only available to select creators, with applications to join opening in the coming months.<\/p>\n

Series enables eligible creators to post collections of premium content behind a paywall that viewers can purchase for access. One Series can include up to 80 videos, each up to 20 minutes long. Standard videos on TikTok can currently only be up to 10 minutes long,<\/a> so the expanded video length for Series gives creators more time and flexibility when filming things like cooking demos, beauty tutorials, educational content, comedy sketches and more. The change marks yet another way that TikTok is inching further<\/a> into YouTube\u2019s territory.<\/p>\n

Creators can select the price for their Series that they believe best reflects the value of their exclusive content. The content can be purchased for access via direct in-video links or through a creator\u2019s profile. A spokesperson for the company told TechCrunch that creators will be able to keep 100% of their earnings after applicable fees for a limited time. TikTok will likely start taking a cut in the future, but didn\u2019t say how much it would be.<\/p>\n

It\u2019s worth noting that users won\u2019t be able to use Series as a way to post adult content, as Series content must abide by TikTok\u2019s Community Guidelines.<\/p>\n

\u201cFrom the top collection of must-know spreadsheet shortcuts\u00a0to the most\u00a0effective workouts\u00a0or the latest\u00a0baked oats recipe, the diverse range of valuable and entertaining content on TikTok has quickly become a part of a billion people\u2019s lives around the world,\u201d the company said in a blog post<\/a>. \u201cToday we\u2019re introducing Series, a new way for creators to share their stories, talents and creativity as premium content while further deepening their connection with the TikTok community.\u201d<\/p>\n

Today\u2019s launch isn\u2019t exactly a surprise, given that The Information reported last month<\/a> that TikTok was working on a paywall feature. The new feature will allow TikTok to better reward creators, who are the driving factor of the app, as their viral videos have been vital to the app\u2019s growth and popularity. However, the idea of exclusive content for paying users isn\u2019t a new concept, as Instagram lets creators\u00a0share subscriber-only<\/a>\u00a0content.<\/p>\n

The new feature comes two weeks after TikTok launched the beta version of a revamped creator fund<\/a> called the \u201cCreativity Program.\u201d The program is designed to generate higher revenue and unlock more opportunities for creators. The Creativity Program is available to select creators on an invite-only basis, with availability to all eligible creators coming soon.<\/p>\n

TikTok said it developed the new program based on feedback from creators on its current earning opportunities, including its Creator Fund. The fund, which rewards creators for popular videos, launched in 2020<\/a>\u00a0with a $1 billion commitment over three years. Its model has been\u00a0criticized by creators<\/a> who have complained about low payouts. TikTok is now acknowledging these concerns with the launch of the new program.<\/p>\n

The new Series feature and Creativity Program are the latest additions to TikTok\u2019s suite of monetization tools, which includes LIVE subscriptions<\/a>\u00a0and\u00a0TikTok Pulse<\/a>. The company also has\u00a0tips and gifts monetization<\/a>\u00a0features.<\/p>\n

The expansion of TikTok\u2019s current payout offerings for creators comes as its competitors are ramping up their offerings. Last month, YouTube began sharing ad revenue<\/a> with Shorts creators. No short-form video platform has quite figured out how to share ad revenue up until now, which gives Shorts a notable leg up on the competition.<\/p>\n

TikTok\u2019s latest announcements show that it\u2019s looking to appease creators and give them more ways to earn money through its platform amid enhanced competition from other companies.<\/p>\n<\/p><\/div>\n

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Science, Tech, Technology<\/br>
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\nSource:https:\/\/techcrunch.com\/2023\/03\/07\/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/07\/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall\/ TikTok\u2019s new \u2018Series\u2019 feature lets creators put content behind a paywall 2023-03-08 23:01:38 TikTok is launching a new feature called \u201cSeries\u201d that allows eligible creators to post content behind a paywall, the company announced on Tuesday. The new monetization feature adds another way for creators to earn money for their content on the app. […]<\/p>\n","protected":false},"author":1,"featured_media":25635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-25634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\n