Facebook funded anti-TikTok campaign through GOP firm - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/31\/facebook-funded-anti-tiktok-campaign-through-gop-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook funded anti-TikTok campaign through GOP firm - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Facebook\u2019s parent company, Meta, has been paying one of the most prominent Republican consulting firms to run a nationwide campaign to sow distrust about one of the company\u2019s top competitors, TikTok, according to a new report from The Washington Post on Wednesday. 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\n

Facebook\u2019s parent company, Meta, has been paying one of the most prominent Republican consulting firms to run a nationwide campaign to sow distrust about one of the company\u2019s top competitors, TikTok, according to a new report from The Washington Post<\/em><\/a> on Wednesday.<\/p>\n
The firm, Targeted Victory, reportedly planted op-eds and letters to the editor in major local and regional newspapers across the country. A Targeted Victory director told staff that the firm needed to \u201cget the message out that while Meta is the current punching bag, TikTok is the real threat especially as a foreign owned app that is #1 in sharing data that young teens are using,\u201d according to emails obtained by The Post<\/em>.<\/p>\n
\n\u201cTikTok is the real threat\u201d<\/q><\/aside>\n<\/div>\nNews of Facebook\u2019s decision to hire the firm comes only a few weeks after the company declared that it was losing users for the first time in its 18-year history. Meta\u2019s recent earnings report said that Facebook\u2019s active users dropped by almost 500,000 at the end of last year. <\/p>\n
Several of Targeted Victory\u2019s op-eds contained links to negative news coverage about TikTok and were often bylined by influential community figures and politicians, including Democrats. The Post <\/em>reported that none of the columns disclosed their connection to the Facebook-funded firm.<\/p>\nOver the last few years, Facebook has been under fire by Congress for allegedly holding an illegal monopoly in the social media industry. During a 2020 hearing with tech CEOs, including Facebook\u2019s Mark Zuckerberg, lawmakers cited internal company documents suggesting that Zuckerberg would go \u201cdestroy mode\u201d<\/a> if Instagram, a then-nascent competitor, refused to be sold to the social media giant. <\/p>\n
\u201cWhen the dominant platform threatens its potential rivals, that should not be a normal business practice,\u201d Rep. Pramila Jayapal (D-WA) said at the time. <\/p>\n
Targeted Victory is one of the biggest vendors for Republican campaigns. In 2020, the firm earned over $230 million, and its largest clients were from groups like the pro-Trump super PAC, America First Action. Republicans have been some of TikTok\u2019s harshest critics. Lawmakers like Sen. Marco Rubio (R-FL)<\/a> have pushed for the app to be investigated for censorship, and former President Donald Trump signed an executive order<\/a> to ban it outright.<\/p>\n
Ultimately, the order went nowhere, and President Joe Biden revoked it<\/a> last year. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/3\/30\/23003168\/facebook-tiktok-targeted-victory-news-column-campaign-gop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Facebook\u2019s parent company, Meta, has been paying one of the most prominent Republican consulting firms to run a nationwide campaign to sow distrust about one of the company\u2019s top competitors, TikTok, according to a new report from The Washington Post on Wednesday. The firm, Targeted Victory, reportedly planted op-eds and letters to the editor […]<\/p>\n","protected":false},"author":1,"featured_media":2728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,8],"tags":[16],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","category-technology","tag-policy"],"yoast_head":"\nFacebook funded anti-TikTok campaign through GOP firm - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/31\/facebook-funded-anti-tiktok-campaign-through-gop-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook funded anti-TikTok campaign through GOP firm - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Facebook\u2019s parent company, Meta, has been paying one of the most prominent Republican consulting firms to run a nationwide campaign to sow distrust about one of the company\u2019s top competitors, TikTok, according to a new report from The Washington Post on Wednesday. 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