{"id":27555,"date":"2023-03-27T22:03:38","date_gmt":"2023-03-27T22:03:38","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/"},"modified":"2023-03-27T22:03:39","modified_gmt":"2023-03-27T22:03:39","slug":"apple-acquired-a-startup-using-ai-to-compress-videos","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/","title":{"rendered":"Apple acquired a startup using AI to compress videos"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/<\/a><\/br>
\nApple acquired a startup using AI to compress videos<\/br>
\n2023-03-27 22:03:38<\/br><\/p>\n

\n

Apple has quietly acquired a Mountain View-based startup, WaveOne<\/a>, that was developing AI algorithms for compressing video.<\/p>\n

Apple wouldn\u2019t confirm the sale when asked for comment. But WaveOne\u2019s website was shut down around January, and several<\/a> former<\/a> employees<\/a>, including one of WaveOne\u2019s co-founders<\/a>, now work within Apple\u2019s various machine learning groups.<\/p>\n

WaveOne\u2019s former head of sales and business development, Bob Stankosh, announced the sale in a LinkedIn post published a month ago.<\/p>\n

\u201cAfter almost two years at WaveOne, last week we finalized the sale of the company to Apple,\u201d Stankosh wrote<\/a>. \u201cWe started our journey at WaveOne, realizing that machine learning and deep learning video technology could potentially change the world. Apple saw this potential and took the opportunity to add it to their technology portfolio.\u201d<\/p>\n

WaveOne was founded in 2016 by Lubomir Bourdev and Oren Rippel, who set out to take the decades-old paradigm of video codecs<\/a> and make them AI-powered. Prior to joining the venture, Bourdev was a founding member of Meta\u2019s AI research division, and both he and Rippel worked on Meta\u2019s computer vision team responsible for content moderation, visual search and feed ranking on Facebook.<\/p>\n

Where it concerns standard algorithms for compressing and decompressing video, the compression happens on the content provider\u2019s side (e.g. YouTube servers), while end-users\u2019 machines handle the decompressing. It\u2019s an effective approach, but new codecs require new hardware specially built to accelerate compression or decompression, making improvements slow to propogate.<\/p>\n

\"WaveOne\"<\/p>\n

Image Credits:<\/strong> WaveOne<\/p>\n<\/div>\n

WaveOne\u2019s main innovation was a \u201ccontent-aware\u201d video compression and decompression algorithm that could run on the AI accelerators built into many phones and an increasing number of PCs. Leveraging AI-powered scene and object detection, the startup\u2019s technology could essentially \u201cunderstand\u201d a video frame, allowing it to, for example, prioritize faces at the expense of other elements within a scene to save bandwidth.<\/p>\n

WaveOne also claimed that its video compression tech was robust to sudden disruptions in connectivity. That is to say, it could make a \u201cbest guess\u201d based on whatever bits it had available, so when bandwidth was suddenly restricted, the video wouldn\u2019t freeze; it\u2019d just show less detail for the duration.<\/p>\n

WaveOne claimed its approach, which was hardware-agnostic, could reduce the size of video files by as much as half, with better gains in more complex scenes.<\/p>\n

Investors saw the potential, apparently. Prior to the Apple acquisition, WaveOne attracted $9 million from backers including Khosla Ventures, Vela Partners, Incubate Fund, Omega Venture Partners and Blue Ivy.<\/p>\n

So what might Apple want with an AI-powered video codec? Well, the obvious answer is more efficient streaming. Even minor improvements in video compression could save on bandwidth costs, or enable services like Apple TV+ to deliver higher resolutions and framerates depending on the type of content being streamed.<\/p>\n

YouTube\u2019s already doing this. Last year, Alphabet\u2019s DeepMind adapted<\/a> a machine learning algorithm originally developed to play board games to the problem of compressing YouTube videos, leading to a 4% reduction in the amount of data the video-sharing service needs to stream to users.<\/p>\n

Perhaps we\u2019ll see similar innovations from the Apple-owned WaveOne team soon.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/ Apple acquired a startup using AI to compress videos 2023-03-27 22:03:38 Apple has quietly acquired a Mountain View-based startup, WaveOne, that was developing AI algorithms for compressing video. Apple wouldn\u2019t confirm the sale when asked for comment. But WaveOne\u2019s website was shut down around January, and several former employees, including one of WaveOne\u2019s co-founders, […]<\/p>\n","protected":false},"author":1,"featured_media":27556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-27555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nApple acquired a startup using AI to compress videos - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple acquired a startup using AI to compress videos - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/03\/27\/apple-acquired-a-startup-using-ai-to-compress-videos\/ Apple acquired a startup using AI to compress videos 2023-03-27 22:03:38 Apple has quietly acquired a Mountain View-based startup, WaveOne, that was developing AI algorithms for compressing video. 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