Image Credits:<\/strong> Pinterest<\/p>\n<\/div>\n

Pinterest is also exploring a new takeover feature for advertisers called \u201cPinterest Premiere Spotlight\u201d that prominently showcases a brand on search. The company says the feature is designed to give advertisers a new way to reach users on Pinterest.<\/p>\n

The company says 97% of top searches on Pinterest are unbranded, which means users typically don\u2019t type a brand name into their searches on the platform. This gives brands the opportunity to be discovered as they help consumers go from discovery to decision to purchase, Pinterest says. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.<\/p>\n

Pinterest also shared some new stats about its Catalogs offering, which lets brands upload their full catalog to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogs on its platform, along with 70% growth in active shopping feeds year-over-year globally.<\/p>\n