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{"id":27711,"date":"2023-03-29T21:42:53","date_gmt":"2023-03-29T21:42:53","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/03\/29\/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat\/"},"modified":"2023-03-29T21:42:54","modified_gmt":"2023-03-29T21:42:54","slug":"that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/03\/29\/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat\/","title":{"rendered":"That was fast! Microsoft slips ads into AI-powered Bing Chat"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/29\/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat\/<\/a><\/br>
\nThat was fast! Microsoft slips ads into AI-powered Bing Chat<\/br>
\n2023-03-29 21:42:53<\/br><\/p>\n

\n

Microsoft is \u201cexploring\u201d putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI\u2019s GPT-4. While these sponsored responses are clearly labeled as such, it does make one question how far we\u2019ve really come from the old model of ads on search engines.<\/p>\n

Microsoft confirmed this is happening, albeit in an experimental form, in a blog post published today<\/a>. Here\u2019s the relevant bit from the very end after \u201ca bit of context\u201d explaining no one should be surprised:<\/p>\n

\n

We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners. As we look to continue to evolve the model together, we shared some early ideas we\u2019re exploring including:
\u2022 An expanded hover experience where hovering over a link from a publisher will display more links from that publisher giving the user more ways to engage and driving more traffic to the publisher\u2019s website.
\u2022 For our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content beside the chat answer helping to drive more user engagement with the content on Microsoft Start where we share the ad revenue with the partner. We\u2019re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.<\/p>\n<\/blockquote>\n

Ads have been reported anecdotally for a couple weeks, but a tweet<\/a> today by Glean\u2019s Debarghya Das captured them in the wild:<\/p>\n

\n
\n

Bing Chat now has Ads!<\/p>\n

It’s going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.<\/p>\n

1\/3 pic.twitter.com\/o5YjRjikOP<\/a><\/p>\n

\u2014 Deedy (@debarghya_das) March 29, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Others pointed out that the ads have been there since launch but not enabled for all users. I tried my best to summon one but to no avail \u2014 they don\u2019t seem to be enabled for my account (yet). But clearly this is a sign of things to come.<\/p>\n

Let us admit that search engines, and now these search agents, are part of a business model and as such need some kind of monetization. But I think that with all the talk about revolutionizing search and starting fresh, we all rather expected something a little better than sponsored answers.<\/p>\n

In the case of the ad above, it\u2019s not clear to the user what\u2019s sponsored here. Is TrueCar selling this car and paying for placement on searches for new Hondas? Or are they just a reference or price checking site that pays to be the preferred provider of car prices to Bing? Why are these prices higher than the ones listed at Honda? Is Microsoft being paid to not include Autotrader or Cars.com listings? Can the user ask for non-sponsored results?<\/p>\n

It\u2019s not to say that there is anything nefarious going on. But generally speaking the user should understand what is being advertised. We have learned how to parse search results: ads usually have a little box around them and are at the top of the pile. You don\u2019t have to like it to understand it \u2014 and by understanding it you can more intelligently engage (or disengage) with them.<\/p>\n

In a case like this, I would love to have a better \u201cmeta-conversation,\u201d if you will, a little thought bubble to the side of the chat that has its citations and, if they exist, its ads. The answer itself should not be tampered with \u2014 but over in the metacon you have a few links and perhaps a \u201cIf you\u2019re thinking of buying a new HR-V, 3 were listed in the last day at TrueCar. (Ad)\u201d<\/p>\n

The more dire side effect of this is that ads like this can\u2019t be blocked with current tools. That\u2019s not to say they can\u2019t be blocked at all \u2014 it\u2019s not hard to imagine a uBlock Origin that replaces chatbot responses flagged as ads and requests another response. But the paradigm of ads as essentially predictable items in labeled locations is clearly ending.<\/p>\n

On one hand, well\u2026 good! Everyone hates ads, even though they\u2019re kind of how the web (including, admittedly, this website) pays for itself. On the other, it\u2019s a new and potentially more subtle and subversive form of advertising that may not be as easily delineated and ignored.<\/p>\n

Making the user wonder whether the chatbot was paid to say what it said is a great way to slow or erode trust, even with \u201cad\u201d labels. One can\u2019t help but wonder how honest these companies are being about their deals. Why shouldn\u2019t they have a premium ad tier that influences results but doesn\u2019t get labeled? It\u2019s completely in line with ad industry shenanigans.<\/p>\n

While no one expects Microsoft, or Google, Amazon, Meta, and all the others to operate these expensive and computation-hungry language models out of the goodness of their hearts (assuming they have hearts and there is good in them), it would be nice to see a little more thought put into how advertising can better be integrated.<\/p>\n

When the whole model is changing, the obvious solution \u2014 that happens to be a lot like one you used in the old times \u2014 is unlikely to be the best. And going with it exposes the company\u2019s priorities in a way that may lead to distrust and skepticism.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/03\/29\/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/29\/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat\/ That was fast! Microsoft slips ads into AI-powered Bing Chat 2023-03-29 21:42:53 Microsoft is \u201cexploring\u201d putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI\u2019s GPT-4. While these sponsored responses are clearly labeled as such, it does make one question how far we\u2019ve really come from the old […]<\/p>\n","protected":false},"author":1,"featured_media":27712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-27711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nThat was fast! 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