\nSpotify is testing new card-style user profiles focused on discovery<\/br>
\n2023-03-29 21:55:28<\/br><\/p>\n
At Spotify\u2019s Stream On event this month, the company introduced a redesigned app with TikTok-like discovery feeds,<\/a> an AI DJ<\/a> and other tools for artists<\/a> and podcasters<\/a>. But the app\u2019s changes may not be stopping there. The company confirmed it\u2019s now testing a revamp of its user profiles, which includes a card-style layout that lets users establish more of a social identity on the platform in addition to providing easy access to Spotify\u2019s unique features \u2014 like its personalized recommendations, Blend playlists, co-listening experiences and more.<\/p>\n The changes were first spotted by Chris Messina<\/a>, who shared screenshots of the tests on Twitter. He noted the additional cards on profiles and how the new layout was directing users to tap a button to \u201cdiscover more features.\u201d<\/p>\n Some Spotify users, however, said they\u2019ve had the updated profiles for some time. But that\u2019s only because the feature has been in live testing in multiple markets. These profiles are not fully rolled out to all users.<\/p>\n This is big! Spotify is previewing a new profile design! \ud83d\udc64<\/p>\n It appears that more profile cards will be coming soon.<\/p>\n It recommends discovering “more features” to “get the most of your listening experience”.#NewSpotify<\/a> pic.twitter.com\/Qcctw3PJU7<\/a><\/p>\n \u2014 Chris Messina (chrismessina@mastodon.xyz) (@chrismessina) March 28, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n Spotify did not commit it would make the feature available for everyone at any particular time. Often, the company\u2019s new ideas are tested in public, then modified based on user engagement and feedback before a global rollout. Or, in some cases, they\u2019re scrapped entirely. That said, it\u2019s not as likely that this one would be dropped, given how well it fits with the new Spotify redesign which puts greater emphasis on discovery.<\/p>\n \u201cWe routinely conduct a number of tests,\u201d a company spokesperson told TechCrunch when asked about the new profiles. \u201cSome of those tests end up informing our user experience and others serve only as an important learning. We don\u2019t have anything further to share at this time,\u201d they added.<\/p>\n Image Credits:<\/strong> Chris Messina via Twitter (opens in a new window)<\/span><\/a><\/p>\n<\/div>\n Among the notable changes in this version of the user profiles is the new heading at the top of the screen that looks more like something you\u2019d see on a social network. Currently, Spotify user profiles are fairly bare-bones. The person\u2019s name as well as their follower and following counts are displayed above lists of their playlists and recently played artists. The new profiles, by comparison, include other details about the person like which Spotify plan they\u2019re subscribed to, how long they\u2019ve been a Spotify member, their general location (like the U.S.), in addition to their follower and following counts, a button that lets you follow them and another for profile edits.<\/p>\n There\u2019s also a fun feature that apparently lets you set a \u201cvibe\u201d above your name, to give your profile a little pizazz.<\/p>\n Image Credits:<\/strong> Chris Messina via Twitter (opens in a new window)<\/span><\/a><\/p>\n<\/div>\n The new profiles still feature sections for your playlists and artists, but these now appear as cards and there are more interactive features available next to these options. For instance, you can now click a button to create a new playlist right from your profile, or use buttons beside each playlist to share them with others. Next to each artist\u2019s name, there also are buttons that let you follow the artist on Spotify \u2014 before, you\u2019d have to click into the artist profile to do so. This could be particularly useful if you had visited someone else\u2019s profile and were discovering new artists through their activity.<\/p>\n Under the \u201cDiscover more features\u201d section on the new profiles, users are pointed to other things they can do on Spotify \u2014 like find live events, \u201clike\u201d more songs to improve their recommendations, create Blends with friends<\/a>, check out Spotify\u2019s new audiobooks<\/a> and more.<\/p>\n The profiles also include a message at the bottom that reads \u201cView more cards,\u201d which indicates there will be future additions coming to this space beyond the playlists and recently played artists. But this feature isn\u2019t fully built out yet \u2014 Messina told us that, when clicked, the in-app message reads \u201cthere\u2019s nothing to see here yet\u201d and informs users that Spotify is \u201cbusy building more content for you \u2014 coming soon.\u201d<\/p>\n (May we suggest incorporating podcast recommendations into this experience, please?)<\/p>\n These changes would make sense as part of Spotify\u2019s broader focus on discovery that\u2019s driving its most recent app updates. That is, instead of just showcasing a user\u2019s basic information and activity, these redesigned profiles would allow people to explore more of what Spotify has to offer while also making it easier to find and enjoy new artists and music directly from someone else\u2019s profile with fewer clicks.<\/p>\n<\/p><\/div>\n <\/br><\/br><\/br><\/p>\n\n
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