{"id":27809,"date":"2023-03-29T22:13:16","date_gmt":"2023-03-29T22:13:16","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/03\/29\/deep-render-lands-9m-for-its-ai-powered-video-compression-tech\/"},"modified":"2023-03-29T22:13:17","modified_gmt":"2023-03-29T22:13:17","slug":"deep-render-lands-9m-for-its-ai-powered-video-compression-tech","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/03\/29\/deep-render-lands-9m-for-its-ai-powered-video-compression-tech\/","title":{"rendered":"Deep Render lands $9M for its AI-powered video compression tech"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/29\/deep-render-lands-9-million-for-its-ai-powered-video-compression-tech\/<\/a><\/br>
\nDeep Render lands $9M for its AI-powered video compression tech<\/br>
\n2023-03-29 22:13:16<\/br><\/p>\n

\n

Deep Render<\/a>, a startup developing AI-powered tech to compress videos on the web, today announced that it raised $9 million in a Series A funding round led by IP Group and Pentech Ventures. A source familiar with the matter tells TechCrunch that the round values the startup at $30 million, a respectable number for a five-year-old startup in light of the recent<\/a> market<\/a> turbulence<\/a>.<\/p>\n

Co-founder and CEO Chri Besenbruch tells TechCrunch that the fresh capital, which isn\u2019t inclusive of a new $2.7 million grant from the European Innovation Council, will be put toward product R&D and shifting Deep Render\u2019s customer acquisition efforts toward the U.S.<\/p>\n

\u201cThe fundraising is driven by Deep Render hitting its internal milestones and triggering an inflexion point,\u201d Besenbruch said via email. \u201cAs a super deep \u2018hard tech\u2019 company, we\u2019ve successfully finished our R&D and productization.\u201d<\/p>\n

Deep Render was founded by Besenbruch and Arsalan Zafar in 2018, after the two met at Imperial College London while studying computer science, machine learning and AI. Inspired by a research project they co-contributed to that involved sending terabytes of video data over a network, Besenbruch and Zafar were inspired to explore AI-powered video compression tech. The project frequently ran into network congestion\u2013related technical roadblocks, leading Besenbruch and Zafar to investigate an alternative \u2014 and, with any luck, better \u2014 way.<\/p>\n

\u201cWe decided to fuse machine learning, AI and compression technology to develop a fundamentally new way of compressing data to get significantly better image and video compression ratios,\u201d Besenbruch said. \u201cWe started Deep Render to free the world of all bandwidth limitations by pioneering AI-based compression \u2026 AI-based compression doesn\u2019t try to \u2018fix\u2019 or \u2018work with\u2019 traditional compression, but replaces it entirely.\u201d<\/p>\n

Take those pronouncements with a grain of salt. Deep Render isn\u2019t the only venture applying AI to the problem of video compression, nor is its AI a silver bullet necessarily.<\/p>\n

Alphabet\u2019s DeepMind adapted<\/a> an AI algorithm originally trained to play board games to compress YouTube videos. Elsewhere, Nvidia, Disney Research and the University of California, Irvine have<\/a> conducted independent experiments<\/a> with AI-driven compression techniques for streaming video.<\/p>\n

\"Deep<\/p>\n

Image Credits:<\/strong> Deep Render<\/p>\n<\/div>\n

Besenbruch believes Deep Render is differentiated by its AI compression algorithm, which was trained on a dataset of over 10 million video sequences. The company used a combination of on-premise and cloud hardware for the training, with the former comprising over a hundred GPUs.<\/p>\n

Besenbruch claims the algorithm is up to five times \u201cbetter\u201d than HVEC, the industry standard codec (he didn\u2019t specify by what metric), and can run in real time across modern chipsets from Qualcomm, Apple and Nvidia. (For the uninitiated, a \u201ccodec\u201d is software, or in some cases hardware, that can encode and decode data \u2014 usually audio or video data.)<\/p>\n

\u201cIn the compression industry, there\u2019s a significant challenge of finding a new way forward and searching for new innovations,\u201d Besenbruch said. \u201cTraditional compression is not advancing sufficiently fast; it has only seen iterative progress for decades and has reached its peak \u2026 Deep Render is resetting the industry, benefiting its customers.\u201d<\/p>\n

Whether or not that\u2019s true, recent years\u00a0have <\/em>seen a surge of streaming video traffic, with Cisco predicting<\/a> that video would account for 82% of all IP traffic by 2022. Besenbruch makes the case that better compression allows streaming video platforms (e.g., Twitch, YouTube and Netflix) to increase the quality of streaming without sacrificing in other, bandwidth-related areas \u2014 and hence an attractive investment.<\/p>\n

\u201cIf the internet pipes are difficult to extend, we can only make the data that flows through the pipes smaller,\u201d Besenbruch said.<\/p>\n

Fortunately for Deep Render, there\u2019s not much in the way of startup competition. Tucodec, a Shanghai-based rival, appears to have gone under; the website\u2019s no longer reachable. As for WaveOne, another competitor, it raised $9 million throughout the course of its nine-year life span before disappearing with little trace.<\/p>\n

For its part, Deep Render has raised a total of $15 million and plans to take on venture debt soon. The startup is pre-revenue, but Besenbruch claims it has paid proof-of-concepts and pilots with three Big Tech companies with market caps of over $300 billion (he declined to name names).<\/p>\n

Proof of concepts are one thing, though. Time will tell whether Deep Render can convert those into recurring revenue. After all, there isn\u2019t much reason for companies with the in-house talent to turn to third-party vendors like Deep Render; Netflix has historically<\/a> trimmed its bandwidth needs by as much<\/a> as 20% without<\/em> AI. So Deep Render\u2019s challenge will be convincing would-be customers that its product is truly exceptional in some way.<\/p>\n

\u201cWe expect 40 million daily users by 2023 and 300 million by 2024 \u2026 We project over $40M annual recurring revenue in 2024,\u201d Besenbruch said optimistically. \u201cThe integration of our software into the platform systems of our Big Tech customers enables this growth.\u201d<\/p>\n

Assuming the growth happens, London-based Deep Render expects to expand the size of its workforce from 25 people to around 45 by the end of the year.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/03\/29\/deep-render-lands-9-million-for-its-ai-powered-video-compression-tech\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/29\/deep-render-lands-9-million-for-its-ai-powered-video-compression-tech\/ Deep Render lands $9M for its AI-powered video compression tech 2023-03-29 22:13:16 Deep Render, a startup developing AI-powered tech to compress videos on the web, today announced that it raised $9 million in a Series A funding round led by IP Group and Pentech Ventures. A source familiar with the matter tells TechCrunch that […]<\/p>\n","protected":false},"author":1,"featured_media":27810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-27809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nDeep Render lands $9M for its AI-powered video compression tech - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/03\/29\/deep-render-lands-9m-for-its-ai-powered-video-compression-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deep Render lands $9M for its AI-powered video compression tech - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/03\/29\/deep-render-lands-9-million-for-its-ai-powered-video-compression-tech\/ Deep Render lands $9M for its AI-powered video compression tech 2023-03-29 22:13:16 Deep Render, a startup developing AI-powered tech to compress videos on the web, today announced that it raised $9 million in a Series A funding round led by IP Group and Pentech Ventures. 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