{"id":28038,"date":"2023-03-31T22:20:09","date_gmt":"2023-03-31T22:20:09","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/03\/31\/pitch-deck-teardown-northspyres-25-million-series-b-deck\/"},"modified":"2023-03-31T22:20:10","modified_gmt":"2023-03-31T22:20:10","slug":"pitch-deck-teardown-northspyres-25-million-series-b-deck","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/03\/31\/pitch-deck-teardown-northspyres-25-million-series-b-deck\/","title":{"rendered":"Pitch Deck Teardown: Northspyre\u2019s $25 million Series B deck"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/03\/30\/sample-series-b-pitch-deck-northspyre\/<\/a><\/br>
\nPitch Deck Teardown: Northspyre\u2019s $25 million Series B deck<\/br>
\n2023-03-31 22:20:09<\/br><\/p>\n

\n

Back in February<\/span>, Northspyre announced<\/a> it had raised $25 million to bring costs under control for big building projects. (TechCrunch\u2019s Mary Ann Azevedo mentioned the fundraise<\/a> in her fintech newsletter.)<\/p>\n

It\u2019s a huge industry with powerful potential \u2014 so how does a company like that tell the story of what it\u2019s building? We\u2019re lucky enough to be able to share Northspyre\u2019s pitch deck with you today. Get the crowbar; let\u2019s break this thing open to see what\u2019s inside.<\/p>\n

\n

We\u2019re looking for more unique pitch decks to tear down, so if you want to submit your own, here\u2019s how you can do that<\/a>.\u00a0<\/em><\/p>\n

\n

Slides in this deck<\/h2>\n

The company tells me it removed a few of the most financially sensitive slides from the deck before sharing it with us; what is left behind is a spectacularly well-designed, clean and clear deck.<\/p>\n

    \n
  1. Cover slide<\/li>\n
  2. Problem slide 1<\/li>\n
  3. Problem slide 2<\/li>\n
  4. Product slide<\/li>\n
  5. Market size slide<\/li>\n
  6. Solution slide<\/li>\n
  7. Value proposition slide<\/li>\n
  8. KPI slide (marked as \u201cfinancials\u201d slide)<\/li>\n
  9. \u201cThe ask\u201d slide<\/li>\n
  10. \u00a0Team slide<\/li>\n
  11. \u00a0User testimonials slide<\/li>\n
  12. \u00a0Financing history slide<\/li>\n
  13. \u00a0Thank you and contact slide<\/li>\n<\/ol>\n

    Three things to love<\/h2>\n

    Northspyre has a mature and well-designed deck that is a sight for sore eyes compared to many of the others we\u2019ve looked at as part of this series. Here are a few highlights.<\/p>\n

    Gotta love this mic drop of a market slide<\/h3>\n

    For some markets, you have to go in-depth to explain why this is a market worth going after. That\u2019s particularly true for technology companies that are working in emerging industries. Construction ain\u2019t one of those, and so you kind of get away with anything. Including:<\/p>\n

    \"\"<\/p>\n

    [Slide 5] Market size? Huge. Next question. Image Credits:<\/strong> Northspyre<\/p>\n<\/div>\n

    A quick Google search gives U.S. real estate development numbers ranging from $2 trillion to several times that number. I don\u2019t think anyone is going to argue with the fact that this is a big potential market, and you can probably get away with saying you\u2019re taking a slice of that market and calling it a day.<\/p>\n

    \t<\/p>\n

    \n

    \n\t\t\tAs a startup, it\u2019s a good idea to read the assignment before filling out the answer; if you label your slide \u201cproduct,\u201d it had best touch on at least some of the things that investors are looking for in a product slide. \t\t\t\t\t<\/p><\/blockquote><\/div>\n

    \t<\/span><\/p>\n

    However \u2026 the one thing to be careful of here: When you\u2019re talking about market sizes, you\u2019re not usually talking about the size of the full value of goods sold<\/a>. If you are eBay, your market size isn\u2019t the list price of all of the sneakers, video games and cars listed on the site; it\u2019s the buyer\u2019s fees and sales commissions of the same. In other words: The market size for eBay for the sale of a single PlayStation 5 is probably around $30 or so not $500.<\/p>\n

    Northspyre is getting dangerously close to making that mistake here: Even if the company executes with utter perfection, it isn\u2019t going to become a $2 trillion company. To be fair, they aren\u2019t necessarily claiming that here \u2014 and it\u2019s probably irrelevant, given that the market is intuitively huge \u2014 but for a perfect score here, the startup could have figured out what its real TAM\/SAM\/SOM numbers are and have an intelligent conversation about that.<\/p>\n

    Be very careful about what it is you\u2019re actually promising as your market size. By all means: Report the top-line number for the entire market, but you have to drill down from there to get the full picture.<\/p>\n

    Answers the \u201cwhy\u201d beautifully<\/h3>\n
    \"\"<\/p>\n

    [Slide 7] What\u2019s the value you deliver to your customers? Image Credits:<\/strong> Northspyre<\/p>\n<\/div>\n

    It\u2019s always a really solid idea to explain why and how a customer might benefit from using your product. This slide (combined with the market size slide above) tells a powerful story there. The company suggests that teams can save 2% to 6% of their build costs. Multiply that by the $2 trillion market size, and a picture starts to form: Northspyre is promising up to $120 billion worth of cost savings in an industry that is hungry to cut costs. It\u2019s a great story, made even stronger by including a link to a return on investment calculator<\/a>.<\/p>\n

    A fair few startups are unable to tell the \u201cbut why should I care as an investor?\u201d story, and it\u2019s a relief to see Northspyre avoid that trap. This is a solid value proposition and a great idea to highlight to your investors.<\/p>\n

    KPIs<\/h3>\n

    The company has this slide listed as its \u201cfinancials\u201d slide. It isn\u2019t; financials are usually presented either as an operating plan<\/a> or as \u201cproper\u201d financials showing more in-depth spreadsheets or overviews of what the next three to five years of a company look like. This slide is mislabeled, but that doesn\u2019t mean it doesn\u2019t tell a helpful part of the story:<\/p>\n

    \"\"<\/p>\n

    [Slide 8] Financials they ain\u2019t, but helpful they are. Image Credits:<\/strong> Northspyre<\/p>\n<\/div>\n

    I would probably label this slide \u201ctraction,\u201d or \u201ckey performance indicators,\u201d or perhaps even \u201cour story in numbers.\u201d Whatever the right label is, these numbers aren\u2019t kidding around: Six hundred percent growth since 2020 is awesome<\/em> (although it would be good to know how it measures its growth \u2014 number of customers? Revenue? Number of projects?).<\/p>\n

    Gross margins of 91% are SaaS-level returns, and 130% net revenue retention is beyond impressive. It means that, on average, customers increase their spend with Northspyre instead of churning away. A customer count of 130 is less impressive \u2014 presumably, some of those aren\u2019t the most important customers \u2014 but it shows that the company at least has a pipeline for acquiring customers that is scalable up to a point. Those are all positive.<\/p>\n

    The other great thing is that it shows that Northspyre knows what the important KPIs are: gross margin, NRR, growth and number of customers are all worth tracking.<\/p>\n

    The $1.61 of ARR for every $1 invested is a little fuzzier, and I\u2019m less sure why this particular number is on this slide. If this is a historical number, I\u2019d be eager to understand how confident the company is that it can continue along this trajectory. How sure is it that if it raises $20 million, it will have an additional $32.2 million added to its ARR figure by the end of the 12-month period? If that confidence is low (or comes with caveats), it means the company is peddling numbers that are a little on the vanity side of things.<\/p>\n

    Now, I\u2019m not going to give Northspyre a hard time here. It has additional slides on financials that are removed from this deck, so it\u2019s possible there\u2019s other helpful data elsewhere.<\/p>\n

    But as a startup, what you can learn from this example is to ensure that you signal to your investors that you know what the most important metrics are within your business. Pair that with a \u201cgo to market\u201d or \u201cgrowth\u201d slide to draw the historical lines into the future, and you\u2019ve gone a long way toward highlighting why you\u2019re worth the investment.<\/p>\n

    In the rest of this teardown, we\u2019ll take a look at three things Northspyre could have improved or done differently \u2014 including how its product slide isn\u2019t, in fact, a product slide \u2014 along with its full pitch deck!<\/p>\n<\/p><\/div>\n

    <\/br><\/br><\/br><\/p>\n

    Science, Tech, Technology<\/br>
    \n<\/br>
    \nSource:    https:\/\/techcrunch.com\/2023\/03\/30\/sample-series-b-pitch-deck-northspyre\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

    Source:https:\/\/techcrunch.com\/2023\/03\/30\/sample-series-b-pitch-deck-northspyre\/ Pitch Deck Teardown: Northspyre\u2019s $25 million Series B deck 2023-03-31 22:20:09 Back in February, Northspyre announced it had raised $25 million to bring costs under control for big building projects. (TechCrunch\u2019s Mary Ann Azevedo mentioned the fundraise in her fintech newsletter.) It\u2019s a huge industry with powerful potential \u2014 so how does a company […]<\/p>\n","protected":false},"author":1,"featured_media":28039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-28038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nPitch Deck Teardown: Northspyre\u2019s $25 million Series B deck - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/03\/31\/pitch-deck-teardown-northspyres-25-million-series-b-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Deck Teardown: Northspyre\u2019s $25 million Series B deck - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/03\/30\/sample-series-b-pitch-deck-northspyre\/ Pitch Deck Teardown: Northspyre\u2019s $25 million Series B deck 2023-03-31 22:20:09 Back in February, Northspyre announced it had raised $25 million to bring costs under control for big building projects. 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