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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source:https:\/\/techcrunch.com\/2023\/03\/30\/youtubes-new-metric-shows-an-artists-reach-across-all-formats-including-shorts\/<\/a><\/br> YouTube announced<\/a> today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the \u201cTotal Reach\u201d metric, which gives artists and their teams an overview of how their music is reaching audiences across YouTube. Prior to this expansion, the Total Reach metric only included official content uploaded by the artist and long-form videos uploaded by fans. YouTube says the new updated metric shows how many people an artist\u2019s music is reaching across all formats.<\/p>\n Lyor Cohen, YouTube\u2019s global head of Music, said in a blog post<\/a> that fan-created Shorts increased the average artist\u2019s audience of unique viewers by more than 80% in January 2023. In addition, artists who are active on Shorts saw more than 50% of their new channel subscribers coming directly from their Shorts posts on average.<\/p>\n The company is also launching a new \u201cSongs\u201d section in its Analytics tool to help artists and their teams see how fans are listening to their music or creating with it, across all video formats. In the new Songs section, artists will see their top songs from the past 28 days and what songs are being most used in Shorts.<\/p>\n \u201cShorts are the appetizer to the entr\u00e9e,\u201d Cohen wrote. \u201cThey are the entry point, leading fans to discover the depth of an artist\u2019s catalog, including music videos, interviews, live performances, lyric videos, and more. Look at Rema & Selena Gomez winning big by leveraging all the video formats available on YouTube. After they surpassed 60 million unique viewers of their official music videos and Shorts for Calm Down<\/a>, fans uploaded Shorts featuring their track, taking viewership to another level: adding 350 million unique viewers in January, an increase of over 500%.\u201d<\/p>\n
\nYouTube\u2019s new metric shows an artist\u2019s reach across all formats, including Shorts<\/br>
\n2023-03-31 22:21:11<\/br><\/p>\n