Source:https:\/\/techcrunch.com\/2023\/04\/03\/spotify-is-shutting-down-its-live-audio-app-spotify-live\/<\/a><\/br>
\nSpotify is shutting down its live audio app Spotify Live<\/br>
\n2023-04-03 21:50:28<\/br><\/p>\n

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Spotify is shutting down its live-audio app Spotify Live, a spokesperson for the company confirmed to TechCrunch on Monday. The company says it will continue to explore live features on its main platform. The news was first reported by\u00a0Music Ally<\/a>.<\/p>\n

\u201cAfter a period of experimentation and learnings around how Spotify users interact with live audio, we\u2019ve made the decision to sunset the Spotify Live app,\u201d a spokesperson told TechCrunch in an email. \u201cWe believe there is a future for live fan-creator interactions in the Spotify ecosystem; however, based on our learnings, it no longer makes sense as a standalone app. We have seen promising results in the artist-focused use case of \u2018listening parties,\u2019 which we will continue to explore moving forward to facilitate live interactions between artists and fans.\u201d<\/p>\n

In April 2022, Spotify integrated the live audio capabilities from its companion app, Spotify Greenroom<\/a>, within the main Spotify streaming app and rebranded Greenroom as \u201cSpotify Live.\u201d<\/p>\n

At the time, Spotify noted that Spotify Live would continue to work as Greenroom did by allowing creators to interact with their audience in real time and serve as a creation mechanism for hosts, but live listening in the main Spotify app would not support the interactive features and would instead offer the ability for creators to reach a broader audience of Spotify\u2019s 406 million global listeners.<\/p>\n

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Spotify\u00a0acquired<\/span><\/a>\u00a0the app that would become Greenroom in March 2021 with its\u00a0$62 million purchase<\/span><\/a> of the startup Betty Labs. Originally known as Locker Room, the app had focused on live audio\u2019s intersection with sports content. Spotify quickly rebranded the app and introduced it as Greenroom<\/span><\/a> in June 2021. The company then rolled out live weekly shows<\/span><\/a> in the hopes of driving consumer adoption of its live audio service. However, Greenroom failed to gain traction in a market that was already moving on from the live audio trend.<\/p>\n

Last December, Spotify seemed to be scaling back its live audio ambitions, as the company ended production of several of its live audio shows<\/a>, including \u201cDeux Me After Dark,\u201d \u201cDoughboys: Snack Pack,\u201d \u201cThe Movie Buff\u201d and \u201cA Gay in the Life.\u201d<\/p>\n

Spotify\u2019s foray into the live audio market had initially seemed like a natural fit for the company as it had been heavily investing in podcasts and related technology in recent years. Although podcasts have been a hit for Spotify, the company seems to have struggled with live audio.<\/p>\n

It\u2019s worth noting that Spotify isn\u2019t the only company to pull back from live audio. Last year, Facebook integrated its Live Audio Rooms offering<\/a>, which is its Clubhouse clone, into its Facebook Live experience. The social media giant also discontinued its short-form audio Soundbites<\/a> feature and its Audio hub<\/a>.<\/p>\n<\/div><\/div>\n

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Science, Tech, Technology<\/br>
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\nSource:https:\/\/techcrunch.com\/2023\/04\/03\/spotify-is-shutting-down-its-live-audio-app-spotify-live\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/03\/spotify-is-shutting-down-its-live-audio-app-spotify-live\/ Spotify is shutting down its live audio app Spotify Live 2023-04-03 21:50:28 Spotify is shutting down its live-audio app Spotify Live, a spokesperson for the company confirmed to TechCrunch on Monday. The company says it will continue to explore live features on its main platform. The news was first reported by\u00a0Music Ally. \u201cAfter a […]<\/p>\n","protected":false},"author":1,"featured_media":28106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-28105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\n