Narrato founder Sophia Solanki. Image Credits:<\/strong> Narrato<\/p>\n<\/div>\n

Solanki told TechCrunch that the Narrato team\u2019s first idea was to build the \u201cGitHub for content,\u201d with a workspace for marketing teams that offers automation, collaboration and publishing, among other features. But they had also been tracking generative AI over the past couple of years and \u201cwith its current state of maturity, it\u2019s an extremely powerful tool for content creation.\u201d The Narrato team decided to embed generative AI into different stages of the content process.<\/p>\n

Narrato\u2019s main feature is an AI content assistant that helps with planning, including automatic brief generation, content creation and optimization. It also has collaboration and workflow tools and automated publishing features. Solanki explained that for both AI and non-AI content creation, users choose from templates, including blogs, articles, web copy, emails, video scripts, social media content and art. Narrato also has a chat-like format for content creation through AI, and plans to expand its selection of generative AI-assisted content templates to hundreds.<\/p>\n

Once briefs are created through generative AI, writers can use them for SEO guides and outlines. They also include research and benchmarking to help content creators reach a wider audience.<\/p>\n