Image Credits:<\/strong> Hype<\/p>\n<\/div>\n

Hype\u2019s core strength has been offering CRM tools to creators. In a conversation with TechCrunch, Chen said that initially the company focused on journalists and helped them get sign-ups on their blogs to monetize that. However, in the last few years, he saw the rise of link-in-bio tools like Linktree. It now aims to put that capability at the front.<\/p>\n

\u201cWe already offered a link in the bio tool through the landing page builder. Now, we are introducing different kits through this Hype rebranding to make it easier for different creators to quickly get started with us,\u201d Chen said.<\/p>\n

Hype Kits offer things like a quick landing page and a drag-and-drop webpage builder. Moreover, it offers CRM tools like email and phone sign-up boxes. Chen says that the ability for creators to collect the email and phone number of their fans and send special messages is particularly important.<\/p>\n

The startup also offers revenue tools to collect tips and sell subscriptions or experiences. Chen noted that creators have made $30 million in revenue and collected more than four million email and phone contacts through Hype\u2019s tools. Hype takes a 5% cut of all payments made out to creators. The company is not profitable yet but aims to reach that mark by mid-2024.<\/p>\n