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{"id":28494,"date":"2023-04-05T22:09:31","date_gmt":"2023-04-05T22:09:31","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/04\/05\/after-losing-sight-of-its-initial-pitch-mojo-vision-eyes-pivot-with-22-4m-raise\/"},"modified":"2023-04-05T22:09:32","modified_gmt":"2023-04-05T22:09:32","slug":"after-losing-sight-of-its-initial-pitch-mojo-vision-eyes-pivot-with-22-4m-raise","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/04\/05\/after-losing-sight-of-its-initial-pitch-mojo-vision-eyes-pivot-with-22-4m-raise\/","title":{"rendered":"After losing sight of its initial pitch, Mojo Vision eyes pivot with $22.4M raise"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/05\/after-losing-sight-of-its-initial-pitch-mojo-vision-eyes-pivot-with-22-4m-raise\/<\/a><\/br>
\nAfter losing sight of its initial pitch, Mojo Vision eyes pivot with $22.4M raise<\/br>
\n2023-04-05 22:09:31<\/br><\/p>\n

\n

News of Mojo Vision\u2019s pivot<\/a> rather poetically dropped during CES. After years of trying out the latest iteration of the company\u2019s smart contact lens in various Las Vegas hotel suites, I found myself typing up this news sitting in the hallway of the Wynn, waiting to talk to an HTC executive about their VR play.<\/p>\n

The entire notion of a viable smart contact lens felt like a bit of a pipe dream in those early days \u2014 a notion seemingly solidified by those pesky market forces. It was a bold and exciting vision, mind \u2014 just one economic and technological forces aren\u2019t quite ready to crack at the moment. The firm announced at the time that it was putting the project on hold and laying off a jaw-dropping 75% of its staff. It also did the thing startups are supposed to do in those sorts of situations: focusing on something more immediately viable to survive treacherous headwinds.<\/p>\n

\u201cAlthough we haven\u2019t had the chance yet to see it ship and to reach its full potential in the marketplace, we have proven that what was once considered science fiction can be developed into a technical reality,\u201d (now former) CEO Drew Perkins wrote at the time. \u201cEven though the pursuit of our vision for Invisible Computing is on hold for now, we strongly believe that there will be a future market for Mojo Lens and expect to accelerate it when the time is right.\u201d<\/p>\n

While the news felt like a definitive end, Mojo is making good on its promised pivot. Moving forward, the company is commercializing the micro-LED display tech at the heart of its lenses. This morning it announced a $22.4 million raise that it\u2019s referring to as a \u201cnew Series A\u201d (presumably delineated by its major pivot). Still, there are existing backers who believe in the new mission to pony up for this new round, including NEA and Khosla Ventures. New investors include Dolby Family Ventures, Liberty Global Ventures, Fusion Fund, Drew Perkins, Open Field Capital and Edge.<\/p>\n

Certainly there\u2019s a much larger addressable market for the component\u2019s tech at the moment \u2014 and a more manageable roadmap to boot. Here are some specs\/details about the technology from the company:<\/p>\n

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