Image Credits:<\/strong> TikTok screenshot via Watchful.ai<\/p>\n<\/div>\n

In its current form, TikTok Explore is less visually appealing than Instagram Explore. The latter presents a colorful, wall-to-wall grid of both photos and videos the app believes the user will like, based on their prior behavior. It doesn\u2019t include white space and text, as TikTok Explore\u2019s test does. TikTok\u2019s design also limits the amount of content that can be shown on the screen. While Instagram can feature a dozen or so photos and videos on Explore, TikTok Explore only manages to fit four.<\/p>\n

Of course, as an early-stage test, this may not be the final experience \u2014 and the feature itself may never reach the point of rolling out to the public at all. That will depend on how users choose to engage with Explore and if it generates the metrics TikTok wants to see.<\/p>\n

It does, however, signal that TikTok is at least thinking about taking a step back from trying to be a more traditional social network that prioritizes connecting people with others they know.<\/p>\n