Image Credits:<\/strong> Warner Bros. Discovery<\/p>\n<\/div>\n

Plus, individual user profiles will for the first time offer more personalized experiences where users are recommended new things to watch based on their prior habits and viewing, via things like \u201cbecause you watched\u201d recommendations, suggestions of what to watch next that appear when you finish a series or movie, and immersive hero images tailored to the end user. This personalized experience will extend beyond the home page, too, so users are seeing tailored recommendations across the full service.<\/p>\n

A combination of machine learning and human editorial curation will help to drive these recommendations, Perette explained.<\/p>\n

Parents will be able to configure their kids\u2019 profiles, including through the use of parental controls. While that\u2019s not new, the revamped Max will introduce a default kids profile for its new subscribers, with options for parents to set the profile to either little kids, big kids, big kids plus, pre-teens, or teens \u2014 an expanded set of kids\u2019 tiers that goes beyond those offered by some rival services, where the \u201ckids\u201d experience is often aimed at younger school-age children. This tends to frustrate older kids, and teens when they outgrow cartoons and other \u201ckids\u201d content, but aren\u2019t yet old enough for more adult fare, like much of what HBO offers.<\/p>\n

Under the hood, the company touted other technological improvements focused on user retention, performance, and stability.<\/p>\n

For example, Max will proactively alert customers about failed payments through notifications and on and off-product messages, including for the first time in-app alerts on connected TVs. It also added support for PayPal as another payment option and made it easier for its marketing teams to run promotional pricing without requiring weeks of engineering work.<\/p>\n