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{"id":29048,"date":"2023-04-12T21:47:54","date_gmt":"2023-04-12T21:47:54","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/04\/12\/warner-bros-discovery-to-launch-max-service-starting-at-9-99-mo-on-may-23\/"},"modified":"2023-04-12T21:47:56","modified_gmt":"2023-04-12T21:47:56","slug":"warner-bros-discovery-to-launch-max-service-starting-at-9-99-mo-on-may-23","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/04\/12\/warner-bros-discovery-to-launch-max-service-starting-at-9-99-mo-on-may-23\/","title":{"rendered":"Warner Bros. Discovery to launch \u2018Max\u2019 service starting at $9.99\/mo on May 23"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/12\/warner-bros-discovery-streaming-service\/<\/a><\/br>
\nWarner Bros. Discovery to launch \u2018Max\u2019 service starting at $9.99\/mo on May 23<\/br>
\n2023-04-12 21:47:54<\/br><\/p>\n

\n

The time has finally come for Warner Bros. Discovery (WBD) to reveal details about its highly anticipated streaming service, which combines HBO Max and Discovery+ content. During a press event today, the company announced<\/a> the name, launch date, price, new features and upcoming content slate.<\/p>\n

The new streamer is called Max and is rolling out on May 23 to subscribers in the United States. It will launch in Latin America next and then in Europe, Asia-Pacific (APAC) and other markets in 2024.<\/p>\n

You\u2019ll notice in the picture above that the logo is a bright blue color to reflect the WBD brand. Max also has a new tagline, \u201cOne to watch.\u201d<\/p>\n

Fortunately, the pricing remains the same for HBO Max subscribers, as Max will cost $9.99 per month for the ad-supported tier and $15.99 per month for the ad-free plan.<\/p>\n

There will also be a new subscription option for $19.99 per month. The plan, dubbed \u201cMax Ultimate Free,\u201d will offer 4K HDR video quality, the ability to stream on four devices simultaneously and 100 offline downloads.<\/p>\n

\"\"<\/a><\/p>\n

Image Credits:<\/strong> Warner Bros. Discovery<\/p>\n<\/div>\n

It\u2019s possible \u2014 at least in our opinion \u2014 that WBD launched the plan to be in better competition with Netflix, which has a $19.99\/month premium plan with Ultra HD video quality.<\/p>\n

As WBD tries to boost its revenue, the company is likely banking on enticing subscribers who are willing to pay more for these premium features. The company hinted<\/a> at a pricier subscription in its Q3 2022 earnings call.<\/p>\n

As previously reported<\/a>, Discovery+ will remain a standalone streaming service in the U.S., so Discovery+ subscribers don\u2019t have to switch to a higher-priced subscription if they don\u2019t want to. Discovery+ is still $4.99\/month for ads and $6.99\/month for no ads.<\/p>\n

The company also announced a wave of new features and updates<\/a> coming to Max that aim to improve the user experience.<\/p>\n

In terms of content, Max subscribers will get access to thousands of titles, from scripted HBO Max series like \u201cSuccession\u201d and \u201cEuphoria\u201d to unscripted Discovery+ shows like \u201c90 Day Fianc\u00e9\u201d and \u201cFixer Upper,\u201d among many others.<\/p>\n

WBD also announced new original TV programming coming to the service:<\/p>\n