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Netflix\u2019s long-awaited crackdown on password sharing is coming soon to the U.S., the streamer said on Tuesday.<\/p>\n

Netflix originally planned to roll out \u201cpaid sharing\u201d in the States during the first quarter of 2023. However, Netflix now says it\u2019ll begin rolling out that change \u2014 an update designed to convert account-sharers into paying users \u2014 a little later, by June 30, 2023.<\/p>\n

This move is not limited to the U.S., either, the streamer added. \u201cWe are planning on a broad rollout, including in the US, in Q2,\u201d it said in its first-quarter 2023 earnings report<\/a>. Alongside this announcement, Netflix shared that it is saying goodbye to its 25-year-old mail-order DVD business. RIP<\/a>.<\/p>\n

Netflix\u2019s quest to boost revenues by curbing password sharing kicked off earlier this year<\/a> in Canada, New Zealand, Portugal and Spain. In these countries, Netflix requires paying users to set a \u201cprimary location\u201d for their account. Going forward, if someone they don\u2019t live with uses their account, Netflix alerts them to \u201cbuy an extra member.\u201d The company said it will allow up to two extra members per account, and its fee varies by country; for example, it\u2019s CAD $7.99 in Canada and \u20ac3.99 in Portugal.<\/p>\n

Netflix has floated this plan for years<\/a>, and on Tuesday, the company told investors that it thinks the change \u201cwill result in a better outcome for both our members and our business.\u201d The streaming giant has recently chalked the change up as an opportunity to clarify \u201cconfusion about when and how you can share Netflix,\u201d but make no mistake, this is a crackdown.<\/p>\n

\u201cWe see a cancel reaction in each market when we announce the news, which impacts near term member growth,\u201d Netflix said. \u201cBut as borrowers start to activate their own accounts and existing members add \u2018extra member\u2019 accounts, we see increased acquisition and revenue.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/04\/18\/netflix-will-crack-down-on-password-sharing-this-summer\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"