Image Credits:<\/strong> Meta<\/p>\n<\/div>\n

Instagram\u2019s decision to now, after all these years, finally address creator demand for increased access to links-in-bio may actually be due to the complaints over TikTok\u2019s stricter limitations.<\/p>\n

The company likely sees how expanded access to links could be seen as a competitive advantage, potentially luring creators back to its app. In fact, Instagram calls out that its ability to add multiple links to a profile will be available to \u201call accounts,\u201d including business and creator accounts.<\/p>\n

To use the feature, users will tap \u201cEdit profile,\u201d then \u201cLinks,\u201d then \u201cAdd eternal link.\u201d They can then drag and drop the links in the order they want them to appear.<\/p>\n

In testing the feature briefly, we didn\u2019t have trouble linking to competing platforms, like TikTok or YouTube, for example. In addition, below the option to add multiple links to other websites, Instagram also allows users to add a link to their Facebook profile with a dedicated linking option. This link has a more professional appearance, with a rounded Facebook icon and text that reads \u201cFacebook profile.\u201d External links don\u2019t include any special customizations, like small icons.<\/p>\n