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{"id":29605,"date":"2023-04-20T21:48:10","date_gmt":"2023-04-20T21:48:10","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/"},"modified":"2023-04-20T21:48:10","modified_gmt":"2023-04-20T21:48:10","slug":"nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/","title":{"rendered":"Nocam unveils a social video app that\u2019s like BeReal meets TikTok challenges"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/<\/a><\/br>
\nNocam unveils a social video app that\u2019s like BeReal meets TikTok challenges<\/br>
\n2023-04-20 21:48:10<\/br><\/p>\n

\n

A new social video app called Nocam<\/a> has a radical idea to make social networking more authentic \u2014 it\u2019s turning off the camera so you can\u2019t see how you look while filming. The idea is to make capturing a moment feel natural while reducing the friction that comes with seeing a preview of your own image, which can often leave users hesitant to post or scrambling to add edits and filters to touch up their appearance.<\/p>\n

Nocam<\/a> believes this concept better reflects the way people interact in real life, where we aren\u2019t faced by a mirror<\/a> that shows us what we look like, that is.<\/p>\n

\u201cYou know what you\u2019re pointing at \u2014 why do you need to see this preview?,\u201d asks Nocam\u2019s co-founder and CEO Justin Spraggins. \u201cThe second you\u2019re looking at what you\u2019re about to capture, you get stuffy about it,\u201d he says. \u201cYou\u2019re now framing it \u2014 it doesn\u2019t feel like it really is. You\u2019re now performing in whatever way to create content.\u201d<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Nocam<\/p>\n<\/div>\n

The idea for Nocam evolved from the startup (Snack Break)\u2019s earlier efforts with mobile social networking.<\/p>\n

Originally, the team launched a short-form video app called Popcorn,<\/a> which aimed to make work communications more fun by letting users record short messages, or \u201cpops,\u201d that could be shared in lieu of longer emails, texts, or Slacks. But in addition to facing steep competition from larger rivals like Loom<\/a>, the team realized they weren\u2019t well-equipped to target the enterprise market.<\/p>\n

Spraggins\u2019 background is in the consumer world, having previously worked on apps Looksee<\/a> and Unmute<\/a> and most recently, he co-founded 9 Count<\/a>, makers of Wink and others.<\/p>\n

\u201cWe failed fast and were like, this just doesn\u2019t feel like us,\u201d Spraggins explains of the pivot away from Popcorn.<\/p>\n

Because the team had stayed lean, they were able to use their existing fundraising to experiment with other app concepts. Last fall, for example, they were testing Peek<\/a>, a photo widget app similar to Locket which had also removed the camera. But after initial tests and a small-scale rollout that reached only around 10,000 active users, the team shifted their focus to video instead.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Nocam<\/p>\n<\/div>\n

To use Nocam, users first authenticate with their phone number and allow the app to access their address book to find friends, similar to other social apps. You\u2019ll then receive your first prompt to record a video. The whole concept in Nocam is around being prompted to record \u2014 but initially, the prompts will be system-driven. As you add more friends, you can receive prompts from them as well.<\/p>\n

So, for example, Nocam might prompt you to do a certain dance as a challenge, spin in a circle, or just post what you\u2019re up to right now. The prompts will include a random audio clip, and, when you start recording, the camera is blurred out. Clips are only a maximum of 8 seconds in length to keep filming quick. Users can also add a caption and then press post to share it with their network \u2014 it\u2019s not a direct message back to the friend that shared it with you.<\/p>\n

After you publish the video, you can see which friend prompted you to record or if it was a system-generated prompt. Friends can comment on videos that are posted and users can export their recordings to post on other social networks if they choose.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Nocam<\/p>\n<\/div>\n

Like BeReal, Nocam will send challenges at least once per day, but you can also get challenges from friends at any time. But while the app allows you to flip the camera, it doesn\u2019t record from both cameras at once, as BeReal does.<\/p>\n

Still, the app has a very BeReal-like look and feel, even offering a calendar of your Nocam memories to look back through.<\/p>\n

\u201cWe think it\u2019s very much like BeReal meets TikTok,\u201d Spraggins says, noting how it combines both the system trigger found in BeReal with TikTok challenges, but in a more friend-centered app. While that may feel a bit derivative, it\u2019s worth noting that BeReal has been losing steam<\/a> \u2014 recent data from Sensor Tower indicate that BeReal\u2019s monthly downloads have been slipping. In addition, daily usage has dropped 61% from its peak, down to 6 million users in March versus 15 million in October, Apptopia data found.<\/p>\n

That may signal that simply posting random photos of daily life is reaching its expiration point. Nocam\u2019s differentiator to focus on video challenges could attract a similar demographic to BeReal while giving them something to actually do<\/em>.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Nocam<\/p>\n<\/div>\n

The app has been heavily marketing itself on TikTok<\/a> and Instagram<\/a>, where it aims to appeal to a younger demographic. Though originally pitched to Gen Z college students, the goofy nature of its challenges appears to have attracted a slightly younger, high schooler crowd, where users may have the desire to connect with friends, but are often not actually with them out in the real world, as they are in college.<\/p>\n

Because of its 13+ rating, the app offers the ability for users to report others if they make inappropriate challenges or post terms-violating content. If a user is reported for their challenge, they\u2019re banned from making their own challenges in the app. In addition, their violating content would be taken down, and the user who reported them will never see that person\u2019s content again (and vice versa, in a double block).<\/p>\n

The startup is a team of three co-founders \u2014 including also CTO Ben Hochberg, previously a lead developer at 9 Count, and Gen Zer Sarah Tran, currently attending The Wharton School at UPenn. The company earlier raised pre-seed funding of $400,000 from General Catalyst and Dream Machine to test its different app concepts. After today\u2019s official Nocam launch, it plans to raise a seed round.\u00a0\u00a0<\/span><\/p>\n

Nocam is iOS-only for now<\/a> and is a free download. The company doesn\u2019t currently have a revenue model so there are no subscription fees or in-app purchases for the time being.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:
https:\/\/techcrunch.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/ Nocam unveils a social video app that\u2019s like BeReal meets TikTok challenges 2023-04-20 21:48:10 A new social video app called Nocam has a radical idea to make social networking more authentic \u2014 it\u2019s turning off the camera so you can\u2019t see how you look while filming. The idea is to make capturing a moment […]<\/p>\n","protected":false},"author":1,"featured_media":29606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-29605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nNocam unveils a social video app that\u2019s like BeReal meets TikTok challenges - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nocam unveils a social video app that\u2019s like BeReal meets TikTok challenges - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/04\/20\/nocam-unveils-a-social-video-app-thats-like-bereal-meets-tiktok-challenges\/ Nocam unveils a social video app that\u2019s like BeReal meets TikTok challenges 2023-04-20 21:48:10 A new social video app called Nocam has a radical idea to make social networking more authentic \u2014 it\u2019s turning off the camera so you can\u2019t see how you look while filming. 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