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{"id":29635,"date":"2023-04-20T21:55:25","date_gmt":"2023-04-20T21:55:25","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/04\/20\/pitch-deck-teardown-honeycombs-50m-series-d-deck\/"},"modified":"2023-04-20T21:55:26","modified_gmt":"2023-04-20T21:55:26","slug":"pitch-deck-teardown-honeycombs-50m-series-d-deck","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/04\/20\/pitch-deck-teardown-honeycombs-50m-series-d-deck\/","title":{"rendered":"Pitch Deck Teardown: Honeycomb\u2019s $50M Series D deck"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/20\/sample-series-d-pitch-deck-honeycomb\/<\/a><\/br>
\nPitch Deck Teardown: Honeycomb\u2019s $50M Series D deck<\/br>
\n2023-04-20 21:55:25<\/br><\/p>\n

\n

Honeycomb raised $50<\/span> million to make the new landscape of platforms and services more observable. Its long-term goal is to make life easier for people operating large software platforms.<\/p>\n

\u201cWhat we saw in 2015 and 2016 is the world moving in a direction where that complexity was unavoidable, whether in a heightened interest in being able to do things like breakdown by customer ID or this exploding complexity that was about to come onto the scene driven by Kubernetes, microservices and containers. We [believed] the world [was] going to need a tool like this that allows users to have both speed and flexibility,\u201d Christine Yen, co-founder and CEO at Honeycomb, told TechCrunch in a previous interview<\/a>.<\/p>\n

I find this fascinating and was excited to go through the company\u2019s pitch deck to learn more.<\/p>\n

\n

We\u2019re looking for more unique pitch decks to tear down, so if you want to submit your own, here\u2019s how you can do that<\/a>.\u00a0<\/em><\/p>\n

\n

Slides in this deck<\/h2>\n

The company didn\u2019t remove any slides from its 18-slide deck, but it redacted revenue numbers and blurred customer and competitor logos.<\/p>\n

This is a quick breakdown of the honey Honeycomb used to land $50 million in the hive:<\/p>\n

    \n
  1. Cover slide<\/li>\n
  2. Data summary snapshot slide<\/li>\n
  3. Problem slide<\/li>\n
  4. Solution slide<\/li>\n
  5. Competitive landscape slide<\/li>\n
  6. Product category overview slide<\/li>\n
  7. Customer landscape slide part 1 (mostly redacted)<\/li>\n
  8. Customer landscape slide part 2 (mostly redacted)<\/li>\n
  9. Market positioning slide<\/li>\n
  10. \u00a0Value Proposition slide<\/li>\n
  11. \u00a0History\/product timeline slide<\/li>\n
  12. \u00a0Go to market interstitial slide<\/li>\n
  13. \u00a0GTM: Land-and-expand approach slide<\/li>\n
  14. \u00a0GTM: Gaming vertical slide<\/li>\n
  15. \u00a0Going Forward interstitial slide<\/li>\n
  16. \u00a0Team slide<\/li>\n
  17. \u00a0The Ask slide<\/li>\n
  18. \u00a0Closing slide<\/li>\n<\/ol>\n

    Three things to love<\/h2>\n

    Honeycomb is building a product that \u2014 based on its traction alone \u2014 is clearly needed, and it does a good job weaving its story.<\/p>\n

    This is how you do an \u201cask\u201d slide!<\/h3>\n
    \"[Slide<\/p>\n

    [Slide 17] Look at that! Yess!! Image Credits:<\/strong> Honeycomb<\/p>\n<\/div>\n

    One of my pet peeves about slide decks is that the vast majority of founders get this slide wrong<\/a>. It\u2019s a breath of honey-scented air to see a company get it so right. Honeycomb clarifies the need ($50 million) and precisely what it will do with the money: Runway into 2026, a specific ARR goal and the option to focus on growth or stabilize into a running, profitable business. It also states IPO readiness as a goal (which is a little fuzzy; does that mean it wants to be ready for the IPO and then raise another round to do the IPO, or does the $50 million include all the housekeeping that\u2019s needed to complete an initial public offering?), along with some slightly ambiguous, but clear-enough goals around channels and product.<\/p>\n

    I\u2019d use this as your baseline for an \u201cask\u201d slide. Be clear, be focused. Show what your fundraise will accomplish. (While the company mentions 2026, the runway isn\u2019t the main focus of the slide, which is exactly how it should be<\/a>.)<\/p>\n

    I wish more team slides looked like this, but \u2026<\/h3>\n

    OK, for a team slide, this isn\u2019t great: It doesn\u2019t explain why<\/em> all of these people have a founder\/market fit, and it doesn\u2019t show why this team is uniquely positioned to drive Honeycomb to the next level. Specifically, for a round that suggests an IPO might be imminent, I want to know that at least some of the folks in leadership know how to pull that off or at least have support from people who have IPO experience.<\/p>\n

    \"\"<\/p>\n

    [Slide 16] Team slide! Image Credits:<\/strong> Honeycomb<\/p>\n<\/div>\n

    And yet, this team is refreshing in how diverse it is, which is sadly quite rare in the startup world, and especially in B2B enterprise SaaS businesses. Having a diverse leadership team doesn\u2019t happen by accident; it\u2019s a concerted effort in hiring and team building. Investors, take notice.<\/p>\n

    Of course, this isn\u2019t an easy \u201cfix.\u201d If you\u2019re putting together a slide deck to raise your next round, and that\u2019s the first time you realize your team slide is filled with Stanford-educated white dudes, well, no amount of creative storytelling can save you. It\u2019s essential to think about the type of company you want to build and put into the world. As a startup founder, you get to make choices about the kind of org you want to create.<\/p>\n

    So, who needs this anyway?<\/h3>\n

    For folks who aren\u2019t steeped in development and software, a software engineering observability platform may seem very niche indeed. Blurred-out logos be damned, this slide does a great job at telling the story:<\/p>\n

    \"\"<\/p>\n

    [Slide 7] Excellent storytelling means that you don\u2019t even really need to see the logo. The point is made. Image Credits:<\/strong> Honeycomb<\/p>\n<\/div>\n

    Trust me when I say that there are some serious, well-known brands on this slide. But even with the logos blurred out, this slide does a magnificent job telling the company\u2019s story: It shows the breadth of companies and sectors that work with Honeycomb. \u201cWho is this product for?\u201d is a question all investors will ask, and with this slide, it\u2019s clear that the answer is: mostly everyone.\n\t\t\t<\/p><\/div>\n

    <\/br><\/br><\/br><\/p>\n

    Science, Tech, Technology<\/br>
    \n<\/br>
    \nSource:    https:\/\/techcrunch.com\/2023\/04\/20\/sample-series-d-pitch-deck-honeycomb\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

    Source:https:\/\/techcrunch.com\/2023\/04\/20\/sample-series-d-pitch-deck-honeycomb\/ Pitch Deck Teardown: Honeycomb\u2019s $50M Series D deck 2023-04-20 21:55:25 Honeycomb raised $50 million to make the new landscape of platforms and services more observable. Its long-term goal is to make life easier for people operating large software platforms. \u201cWhat we saw in 2015 and 2016 is the world moving in a direction where […]<\/p>\n","protected":false},"author":1,"featured_media":29636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-29635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nPitch Deck Teardown: Honeycomb\u2019s $50M Series D deck - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/04\/20\/pitch-deck-teardown-honeycombs-50m-series-d-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Deck Teardown: Honeycomb\u2019s $50M Series D deck - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/04\/20\/sample-series-d-pitch-deck-honeycomb\/ Pitch Deck Teardown: Honeycomb\u2019s $50M Series D deck 2023-04-20 21:55:25 Honeycomb raised $50 million to make the new landscape of platforms and services more observable. 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