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{"id":29718,"date":"2023-04-20T22:24:35","date_gmt":"2023-04-20T22:24:35","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/04\/20\/microsoft-kicks-twitter-in-the-teeth\/"},"modified":"2023-04-20T22:24:35","modified_gmt":"2023-04-20T22:24:35","slug":"microsoft-kicks-twitter-in-the-teeth","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/04\/20\/microsoft-kicks-twitter-in-the-teeth\/","title":{"rendered":"Microsoft kicks Twitter in the teeth"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/19\/microsoft-kicks-twitter-in-the-teeth\/<\/a><\/br>
\nMicrosoft kicks Twitter in the teeth<\/br>
\n2023-04-20 22:24:35<\/br><\/p>\n

\n

Microsoft is dropping Twitter from its advertising platform next week, nearly two months after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, which include enterprises and research institutions.<\/p>\n

Users began receiving emails about its new pricing details in early March, per a Wired report that observed at the time that the new pricing scheme \u201cprices out nearly everyone<\/a>.\u201d<\/p>\n

With its $2.15 trillion market cap and roughly $100 billion cash on hand at the end of last year, Microsoft obviously has the money to pay Twitter what it wants, so the move appears to be a bit of a statement, even as Microsoft is declining to elaborate further about its decision.<\/p>\n

Specifically, what it told its customers today is that, \u201cStarting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,\u201d and that \u201cDigital Marketing Center (DMC) will no longer support Twitter starting on April 25, 2023.\u201d<\/p>\n

The moves mean users will no longer be able to access their Twitter account, or create, schedule or otherwise manage tweets through Microsoft\u2019s free social media management service.<\/p>\n

As Mashable notes in a related report<\/a>, companies that use Microsoft Advertising will still be able to manage and create content for Facebook, Instagram and LinkedIn through the platform.<\/p>\n

Unsurprisingly, Twitter owner Elon Musk<\/a> finds the move galling, even threatening today on Twitter to take legal action<\/a>.<\/p>\n

Apparently referring to Microsoft\u2019s licensing arrangement with the AI outfit OpenAI \u2014 which trained its powerful AI models on a \u201cvast corpus of diverse text data from the internet,\u201d per OpenAI\u2019s own popular chatbot ChatGPT \u2014 Musk tweeted today of Microsoft\u2019s decision, \u201cThey trained illegally using Twitter data. Lawsuit time.\u201d<\/p>\n

There is reason for some animus between Microsoft and Twitter. In addition to striking a licensing arrangement with OpenAI, Microsoft has invested many billions of dollars<\/a> into OpenAI, which Musk co-founded in 2015 and left several years later. He has periodically<\/a> bashed it since, including on Twitter. He also more recently announced he was planning a rival initiative<\/a>.<\/p>\n

Either way, the move comes at a lousy time for Musk, who has been more actively working to win over advertisers after reportedly losing more than half<\/a> of Twitter\u2019s top 1,000 advertisers following his takeover of the platform in late October.<\/p>\n

Just yesterday, he sat onstage in Miami with the chairman of global advertising and partnerships at NBCUniversal, reportedly saying<\/a> during the interview that he is open to hearing legitimate concerns advertisers might have about Twitter but stressing he won\u2019t make changes he doesn\u2019t believe in.<\/p>\n

Meanwhile, asked on Twitter today about Musk\u2019s decision to charge so much for Twitter\u2019s API access \u2014 one entrepreneur<\/a> with his own controversial past<\/a>\u00a0noted that \u201cin some cases,\u201d<\/a>\u00a0the move is killing traffic to Twitter from outside sources \u2014 Musk responded<\/a>,\u00a0\u201cI\u2019m open to ideas, but ripping off the Twitter database, demonetizing it (removing ads) and then selling our data to others isn\u2019t a winning solution.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/04\/19\/microsoft-kicks-twitter-in-the-teeth\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/04\/19\/microsoft-kicks-twitter-in-the-teeth\/ Microsoft kicks Twitter in the teeth 2023-04-20 22:24:35 Microsoft is dropping Twitter from its advertising platform next week, nearly two months after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, which include enterprises and research institutions. 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