Cosmose and Near are onto something that seems even more ambitious. One of the promises of blockchain-based applications is to return the control over personal data back to users rather than keeping it with Big Tech\u2019s centralized servers.<\/span><\/p>\n

Essentially, Near is helping Cosmose migrate user data onto its blockchain and building out a system where users can see how the firm is tracking them, including their location, when they open the app, the products they browse and how long they stay.<\/p>\n

The goal is to store user data on their phones using edge computing and let people decide how they want to be tracked to receive more or less precise product recommendations and rewards.<\/p>\n

\u201cIt\u2019s not only a technical challenge. It\u2019s also a user experience challenge of how to do it in a way that people actually can check it and get some insights and decide quickly,\u201d the founder said.<\/p>\n

Since its inception, Cosmose has served over 20 million stores and reached one billion phones worldwide, with China accounting for \u201chundreds of millions\u201d of them. The company has a team of 80 staff across Warsaw, its engineering base, as well as Shanghai, Hong Kong, Singapore, Tokyo and Paris.<\/p>\n<\/p><\/div>\n

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