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\n

In recent years, Roku has had drawn out stalemates with entertainment \/ internet giants like WarnerMedia<\/a>, NBCUniversal<\/a>, and YouTube<\/a>, as its ambitions shift from simply selling TV streaming hardware to advertising and content. However, the company today announced an extension in its deal with Amazon<\/a>, ensuring that the Prime Video and IMDb TV apps will maintain a presence on Roku devices without any back-and-forth wrangling, threats<\/a>, or mudslinging that delayed the rollout of HBO Max and Peacock and caused YouTube TV\u2019s app to disappear for a while.<\/p>\n
Roku:<\/strong><\/p>\n
\nRoku and Amazon have reached a multi-year extension for their distribution agreement. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices.<\/p>\n<\/blockquote>\n\n<\/aside>\nThere\u2019s no indication of a disagreement there or change in data sharing, even as Amazon pumps up its free IMDb TV offering with content from the recently closed $8 billion purchase of MGM<\/a> and prepares high-profile streaming content on Prime Video, like its new The Lord of the Rings<\/em> series<\/a>. Meanwhile, it presumably means Roku\u2019s ad-supported channel will continue to stream on the Fire TV platform<\/a>, and its boxes will remain in stock on Amazon\u2019s website.<\/p>\n
As Roku CEO Anthony Wood explained on an episode of the Vergecast<\/em><\/a>, its business model is to take some of the ad inventory of ad-supported channels (like IMDb TV) that stream on its platform to sell targeted ads. Some publishers have their own plans for targeting, and that causes friction, as suggested in a report by The Information<\/em> last fall noting the two could have an issue if Amazon wanted access to detailed viewing data it could link to its customers. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/4\/4\/23009741\/roku-channel-amazon-prime-video-imdb-tv-extension-streaming-mgm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
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