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{"id":3027,"date":"2022-04-06T14:40:25","date_gmt":"2022-04-06T14:40:25","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/04\/06\/what-elon-musk-could-mean-for-twitter\/"},"modified":"2022-04-06T14:40:27","modified_gmt":"2022-04-06T14:40:27","slug":"what-elon-musk-could-mean-for-twitter","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/04\/06\/what-elon-musk-could-mean-for-twitter\/","title":{"rendered":"What Elon Musk could mean for Twitter"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/4\/6\/23012831\/twitter-elon-musk-parag-agrawal-ceo-board-seat-what-next<\/a>
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Today, let\u2019s talk about what Elon Musk means for the future of Twitter.<\/p>\n

To say the relationship between the Tesla CEO and the social network is changing rapidly is an understatement. On Sunday, as far as the world was concerned, Musk was simply one of Twitter\u2019s most famous users. On Monday, it was revealed that over the past month he has become its largest individual shareholder. On Tuesday, Twitter CEO Parag Agrawal announced<\/a> that Musk now has a seat on the board.<\/p>\n

Here are Kate Conger and Mike Isaac at the New York Times<\/em><\/a>:<\/p>\n

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Mr. Musk had ideas for reshaping social networks that dovetailed with those of Mr. Agrawal and Jack Dorsey, Twitter\u2019s co-founder, according to their public exchanges. All three have floated the notion of radically shifting the power<\/a> in social networking to users and away from behemoth companies, by using an approach to technology that would give people control over what they see in their social media feeds.<\/p>\n

In the ensuing weeks, Mr. Agrawal discussed having Mr. Musk become a more active participant in Twitter\u2019s future, according to two people with knowledge of the conversations who were not authorized to speak publicly. Mr. Agrawal also welcomed having Mr. Musk \u2014 who has more than 80 million Twitter followers and sometimes tweets a dozen or more times a day \u2014 join the company\u2019s board, one of the people said.<\/p>\n<\/blockquote>\n

Musk\u2019s surprise stake in Twitter has been the biggest story in tech this week. In part, that\u2019s an artifact of the public\u2019s near-total fascination with all things Musk. It also illustrates how Twitter\u2019s status as the heartbeat of the global news cycle means that any Twitter-related stories can dominate the news: no matter what happens on Twitter, you can be assured that every Twitter user has an opinion about it.<\/p>\n

Because Musk represents himself online as a kind of mischievous trickster god, his Twitter stock purchase has been covered to date primarily through the lens of shenanigans: the world\u2019s richest man amusing himself with what Ranjan Roxy called \u201cthe shitpost to end all shitposts<\/a>.\u201d (For my part, I likened it yesterday to Loki buying an ant farm.) And certainly Musk\u2019s behavior online over the past couple days has done little to suggest that his stake represents anything other than the antics of a prankster; his first official comment on the $2.64 billion purchase was \u201coh hi lol<\/a>.\u201d<\/p>\n

But the hubbub has served to obscure what has been a tumultuous time at Twitter in general. It has barely been four months since Dorsey unexpectedly stepped down from Twitter<\/a> after a campaign from the activist investor group Elliott Management Corp. Elliott had taken a 4 percent stake in the company in 2020 and set out to replace Dorsey<\/a> due to the company\u2019s stagnant stock price and weak user growth.<\/p>\n

Elliott left the board<\/a> just over a year later, apparently satisfied with Twitter\u2019s progress. But as a condition of leaving, it had set aggressive goals for the company that Dorsey was not close to meeting: growing its user base by 100 million people, accelerating revenue growth, and gaining market share as a digital advertiser. When Dorsey left Twitter, it seemed clear that the pressure to hit these marks had been part of the reason.<\/p>\n

Those goals are now Agrawal\u2019s responsibility, and in the first few months of his tenure there have been few signs of how he intends to achieve them. Yes, the company is working to diversify its revenue beyond advertising by adding subscription projects and tools for creators. But it lost money in the most recent quarter,<\/a> and added barely six million new users.<\/p>\n

All of which is to say that Twitter remains vulnerable to a challenge from Elliott or other activist investors down the road, who might work to force out Agrawal or once again pressure the company to sell itself.<\/p>\n

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