Greycroft<\/a>, the self-styled \u201cseed-to-growth\u201d venture capital firm, today announced the closing of over $1 billion in capital commitments across new funds.<\/p>\nThe firm\u2019s two flagship vehicles, Greycroft Partners VII and Greycroft Growth IV, closed on more than $980 million, according to co-founder and managing partner Dana Settle \u2014 cash that\u2019ll be put toward investing in both early- and growth-stage enterprise and consumer businesses.<\/p>\n
\u201cGreycroft\u2019s bicoastal foundation in Los Angeles and New York has given us unique access and insights to the technological advancements that drive emerging themes and reshape industries at the intersection of culture and business,\u201d Settle said in a canned statement. \u201cOur investment approach remains the same, identifying companies that are finding novel applications of next-generation technology and supporting them at the critical moment of commercialization.\u201d<\/p>\n
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