Image Credits:<\/strong> Roku<\/p>\n<\/div>\n

During the event, Roku shared some of its latest ad deals. It noted that its screensaver \u201cRoku City,\u201d which floats a cityscape on the TV screen while the TV is idle, will open up to brands. While before, the city screensaver would point users to suggested content to stream, it will now be able to feature other brands, as well. This summer, it will feature McDonald\u2019s brand as part of the artwork, for instance, as its first brand partner on the new ad offering. The screensaver is used by nearly 40 million homes, Roku said.<\/p>\n

The company also introduced new discovery experiences that allow brands to host content in areas like Home & Garden and Sports experiences that curate content from across TV on the Roku Home Screen. Now, when users turn to Roku search, they may see a featured collection that\u2019s \u201cpresented by\u201d an ad partner \u2014 for example, Walmart was shown \u201cpresenting\u201d the Home & Garden collection.<\/p>\n