Mercu founders Elliott Gibb and Jascha Zittel. Image Credits:<\/strong> Mercu<\/p>\n<\/div>\n

While working at Grab, Zittel and Gibb, a former product designer on Grab\u2019s passenger experience team, saw that many deskless workers feel disconnected from their companies, which negatively impacts retention rates. Keeping workers means staying in constant touch with them and that means meeting them where they are, which is why Mercu works with popular messaging apps instead of requiring workers to download yet another one. This is especially important in emerging markets where there are hardware and data bandwidth restrictions on smartphones.<\/p>\n

Mercu can be used to create custom content, or employers can pick from templates for campaigns like engagement surveys. The platform segments employees into groups based on their role, tenure and location, and gives content creators analytics about read and completion rates, industry benchmarks and recommendations.<\/p>\n

Some examples of what employers use Mercu for include team dinner invitations, recognition programs, shift swaps and training sign-offs. Guzman y Gomez automated their hiring and onboarding process by using Mercu to perform tasks like sending interview invites and offers through WhatsApp, which reduced the number of no-shows to interviews. The fast food chain also uses Mercu to gauge worker sentiment on a monthly basis to reduce turnover rates.<\/p>\n

Sam Prince Hospitality Group uses Mercu to send continuous training, including SOP updates, product information and sales training.<\/p>\n

Mercu\u2019s product development team plans to focus on more tools for employees, including looking at how large language models, like ChatGPT, can be used to communicate with employees at scale.<\/p>\n<\/p><\/div>\n

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