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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source:https:\/\/techcrunch.com\/2023\/05\/10\/last-call-to-register-for-todays-filming-of-techcrunch-live-with-persona-and-index-ventures\/<\/a><\/br> Identity management used to mean making sure you had your driver\u2019s license when you left the house, but these days it\u2019s not so easy: Identity fundamentally underpins how we engage with the digital world, and identity services can take on many forms (and abuses). Now things are getting even more interesting: The big advances we\u2019re seeing in areas like AI are raising big questions and challenges around how to prove we are who we say we are, and catch bad actors exploiting vulnerable situations.<\/p>\n On today\u2019s episode of TechCrunch Live \u2014 May 10, at 12 pm Pacific time<\/a> \u2014 we\u2019ll be talking about this and more with Rick Song, the CEO and co-founder of Persona, one of the big unicorn startups that has capitalized on that evolution; and Index Ventures\u2019 Mark Goldberg, a star investor who made an early bet on Persona and has thoughts on how the verification game is evolving, from a market and investment perspective.<\/p>\n If you\u2019re working in a related startup, or interested in the space, or simply wondering what it\u2019s like right now to raise money as a B2B startup, join us! It\u2019s free to take part.<\/p>\n As Song sees it, most digital businesses are not experts, and nor do they want to be, when it comes to ID management. There are too many moving pieces for it to be a core competency in even the biggest tech businesses on the planet; and often sending the process of verification to a third party dedicated to the work is a preferred route to take regardless.<\/p>\n \u201cMost of them say, \u2018Get this out of my hands,’\u201d Song says of the task of verification. \u201cThey need and would prefer someone else to handle it.\u201d<\/p>\n That opens the door for businesses like Persona to take on and handle that work. Starting out with an API to verify identity, it\u2019s more recently expanded into a wider platform that covers not only this, but also a variety of other verification and identity management solutions, such as tools for its customers to handle in sensitive data as part of their wider service flow, to run fraud detection or risk assessments, and more.<\/p>\n That bigger trajectory \u2014 and the major customers that Persona has been signing on, which include some of the very biggest names in retail and other consumer services \u2014 helped to catapult the company to a $1.5 billion valuation in its last funding round.<\/p>\n That was back in 2021, before the business of technology finance took a nosedive. But there\u2019s an argument that companies like Persona may well prove to be more resilient than others: Identity and malicious activity around identity continue to be major themes in tech, and there is still a lot to play for in this market.<\/p>\n TechCrunch Live is free. Come join us virtually at 12:00 p.m. today and add your questions right in the chat! Register here<\/a>. Got a startup? We\u2019d love to have you participate in Pitch Practice, where you\u2019ll have two minutes to pitch the show\u2019s guests and get four minutes of feedback. It\u2019s fun and helpful.<\/p>\n<\/p><\/div>\n <\/br><\/br><\/br><\/p>\n
\nLast call to register for today\u2019s filming of TechCrunch Live with Persona and Index Ventures<\/br>
\n2023-05-10 22:41:10<\/br><\/p>\n