{"id":31961,"date":"2023-05-11T22:31:51","date_gmt":"2023-05-11T22:31:51","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/11\/disney-and-hulu-content-to-combine-into-one-streaming-app\/"},"modified":"2023-05-11T22:31:53","modified_gmt":"2023-05-11T22:31:53","slug":"disney-and-hulu-content-to-combine-into-one-streaming-app","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/11\/disney-and-hulu-content-to-combine-into-one-streaming-app\/","title":{"rendered":"Disney+ and Hulu content to combine into one streaming app"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/10\/disney-and-hulu-content-combine-into-one-app-later-this-year\/<\/a><\/br>
\nDisney+ and Hulu content to combine into one streaming app<\/br>
\n2023-05-11 22:31:51<\/br><\/p>\n

\n

In a significant move made by Disney, the company announced Wednesday that U.S. customers are getting a new app that combines Disney+ and Hulu content.<\/p>\n

The company also announced that it is raising the price of the Disney+ ad-free tier later in the year.<\/p>\n

During Disney\u2019s quarterly earnings call, CEO Bob Iger revealed that the new streaming option will launch at the end of 2023. However, the company also plans to keep Disney+, Hulu and ESPN+ as standalone platforms.<\/p>\n

The offering, at first, will be available for subscribers with the Disney Bundle (Disney+ and Hulu). So, instead of having to switch back and forth from each service, users will have a \u201cone app experience,\u201d Iger said during the call.<\/p>\n

\u201cOn the integrated app experience that we announced today, that\u2019s for consumers that have subscribed to both services for now,\u201d he said. \u201cSo in other words, it\u2019s taking what we call the \u2018dual bundle\u2019 and putting it together in one experience, which is obviously good for consumers \u2026 It\u2019s a bigger platform, basically more content than it offered before.\u201d<\/p>\n

The news comes after Disney+ lost 4 million subscribers<\/a> in the second quarter of 2023. Hulu gained 200,000 subs.<\/p>\n

\u201cWhile we continue to offer Disney+, Hulu and ESPN+ as standalone options, this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,\u201d Iger added.<\/p>\n

Many of us saw this announcement coming since former Disney CEO Bob Chapek hinted at the plans in September 2022.<\/p>\n

\u201cRight now, if you want to go from Hulu to ESPN+ to Disney+, you have to go out of one app to another app. In the future, we may have less friction,\u201d Chapek told Variety<\/a> in an interview last year.<\/p>\n

This also appears to support the reports that Disney is planning to buy Comcast\u2019s stake in Hulu by 2024. Currently, Comcast owns 33% and Disney owns 66%.<\/p>\n

Iger noted in the call that preliminary discussions have begun with Comcast but a decision of whether Comcast will sell the stake to Disney or not is still up in the air.<\/p>\n

\u201cHow that ultimately unfolds is, to some extent, in the hands of Comcast and in the hands of basically a conversation or a negotiation that we have with them,\u201d Iger said.<\/p>\n

The integration follows other moves made by competitors, such as Paramount+ combining with Showtime<\/a>, as well as Warner Bros. Discovery<\/a> announcing its new streaming service, Max, which merges HBO Max and Discovery+ into one platform.<\/p>\n

Subscribers in select countries outside of the U.S. already have a majority of Hulu content bundled with Disney+.<\/p>\n

\u201cOutside the United States, we created that with Star, which doesn\u2019t have all the programming of Hulu, but it has a significant amount, and it\u2019s working quite well,\u201d added Iger.<\/p>\n

When the streamer launched its ad-supported plan<\/a> in December, the cost of its premium tier went up to $10.99\/month, compared to $7.99. Disney+ will get yet another price hike for its ad-free subscription. Soon, subscribers will have to pay even more to get content with no ads.<\/p>\n

\u201cThe pricing changes we\u2019ve already implemented [have] proven successful, and we plan to set a higher price for our ad-free tier later this year to better reflect the value of our content offerings,\u201d Iger said. \u201cAs we look to the future, we will continue optimizing our pricing model to reward loyalty and reduce churn to increase subscriber revenue for the premium ad-free tier and drive growth of subscribers\u2026\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/05\/10\/disney-and-hulu-content-combine-into-one-app-later-this-year\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/10\/disney-and-hulu-content-combine-into-one-app-later-this-year\/ Disney+ and Hulu content to combine into one streaming app 2023-05-11 22:31:51 In a significant move made by Disney, the company announced Wednesday that U.S. customers are getting a new app that combines Disney+ and Hulu content. The company also announced that it is raising the price of the Disney+ ad-free tier later in […]<\/p>\n","protected":false},"author":1,"featured_media":31962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-31961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nDisney+ and Hulu content to combine into one streaming app - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/05\/11\/disney-and-hulu-content-to-combine-into-one-streaming-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ and Hulu content to combine into one streaming app - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/05\/10\/disney-and-hulu-content-combine-into-one-app-later-this-year\/ Disney+ and Hulu content to combine into one streaming app 2023-05-11 22:31:51 In a significant move made by Disney, the company announced Wednesday that U.S. customers are getting a new app that combines Disney+ and Hulu content. 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