Image Credits:<\/strong> Amazon<\/p>\n<\/div>\n

At $40, the Pop undercuts the Dot by $10 \u2014 not an insignificant portion of the products\u2019 overall cost. Though the company denies that the product will replace Dot and\/or Dot With Clock. The Pop does, however, seem destined to cannibalize its market share. In terms of form factor, it appears as though someone bisected a Dot and propped up the directional speaker. It\u2019s available in black, white, lavender and teal (the latter of which are both new for the line).<\/p>\n

Between the price, form factor and colors, it seems as though Amazon is targeting a younger audience than the standard Echo fare \u2014 albeit one a bit more mature than the new Echo Show 5 Kids. Teenagers look like the primary demo, along with college kids moving into the dorm. It could be the cheapest self-contained entry point into a major smart home ecosystem. The familiar Echo Dot blue light ring has been truncated, sitting just above the speaker mesh to let you know when Alexa is listening. The Pop runs on Amazon\u2019s own AZ2 chip and features built-in Eero support, which lets it double as a range extender.<\/p>\n