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\n

There\u2019s a new group of affluent conservatives planning to revamp the American right by investing more than $30 million into new legal, policy, and media ventures, including \u201cinfluencer programs,\u201d according to a recent report from The New York Times<\/em><\/a>. <\/p>\n
The coalition, known as The Rockbridge Network, features prominent conservative billionaires like Peter Thiel and Rebekah Mercer. The network aims to \u201cdisrupt but advance the Republican agenda\u201d with its new policy and media programs. According to a network brochure obtained by the Times<\/em>, \u201cThe Rockbridge Network will replace the current Republican ecosystem\u201d of activist and media organizations with \u201cbetter action-oriented, more effective people and institutions.\u201d<\/p>\n
\nThe brochure doesn\u2019t reveal the details of these new media ventures<\/q><\/aside>\n<\/div>\nThe brochure doesn\u2019t reveal the details of these new media ventures but sets a working budget of $8 million for 2021. Named initiatives include \u201cpublic relations and messaging, a rapid response communications team for conservative activists and leaders, funding of polling, sponsorship of area-specific coverage and influencer programs, investigative journalism, documentaries, and other projects for cultural influence and renewal.\u201d<\/p>\n
Rockbridge Network members met at former President Donald Trump\u2019s Mar-a-Lago club this week for private meetings and a closed-door address from Trump himself, the Times <\/em>reported. The meeting comes as Republicans are pulling together their strategies ahead of the 2022 midterm elections. <\/p>\nThe brochure\u2019s focus on \u201cinfluencer programs\u201d follows a year of massive spending from the Trump wing of the Republican Party on similar initiatives. Last December alone, Trump\u2019s \u201cMake America Great Again PAC\u201d paid over $50,000<\/a> to the influencer marketing firm Legendary Campaigns, according to FEC records. Additionally, the National Republican Senatorial Committee paid the firm a similar amount<\/a> for \u201cadvertising.\u201d<\/p>\n
Trump\u2019s team has previously enlisted Legendary Campaigns, a \u201cpartner organization\u201d for Urban Legend Co., for online advertising. The company, run by former Trump White House Digital Officer Ory Rinat, reportedly pays popular conservative influencers \u201cfees in exchange for driving engagement  \u2014 such as email signups, donations, and purchases \u2014 for the firm\u2019s clients,\u201d Axios <\/em>reported last year<\/a>.<\/p>\n
During the 2020 election cycle, platforms like Facebook, Google, and Twitter dramatically changed the ways political campaigns could advertise on their platforms. Twitter banned political ads outright<\/a>, while Facebook and Google began requiring significantly more detailed disclosures from political buyers. This prompted new money flowing into firms like Legendary Campaigns for advertising partnerships with content creators. <\/p>\n
In December, The Verge <\/em>detailed the conservative college group<\/a> Turning Point USA\u2019s latest efforts to onboard influencers into the movement. At the time, TPUSA touted more than 400 \u201cambassadors,\u201d and its 2021 investor prospectus budgeted more than $7 million<\/a> for the organization\u2019s media arm. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/4\/7\/23015307\/rockbridge-network-peter-thiel-donald-trump-influencers-turning-point-usa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: There\u2019s a new group of affluent conservatives planning to revamp the American right by investing more than $30 million into new legal, policy, and media ventures, including \u201cinfluencer programs,\u201d according to a recent report from The New York Times. The coalition, known as The Rockbridge Network, features prominent conservative billionaires like Peter Thiel and […]<\/p>\n","protected":false},"author":1,"featured_media":3253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,8],"tags":[16],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","category-technology","tag-policy"],"yoast_head":"\nSecret Republican group budgets millions for media and influencer programs - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/04\/08\/secret-republican-group-budgets-millions-for-media-and-influencer-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secret Republican group budgets millions for media and influencer programs - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: There\u2019s a new group of affluent conservatives planning to revamp the American right by investing more than $30 million into new legal, policy, and media ventures, including \u201cinfluencer programs,\u201d according to a recent report from The New York Times. 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