Source:https:\/\/techcrunch.com\/2023\/05\/16\/elon-musk-says-tesla-will-try-a-little-advertising\/<\/a><\/br>
\nElon Musk says Tesla will \u2018try a little advertising\u2019<\/br>
\n2023-05-17 22:33:16<\/br><\/p>\n

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Tesla, a company that has long eschewed conventional advertising, is going to \u201ctry\u201d out the scheme, CEO\u00a0Elon Musk said Tuesday during the automaker\u2019s 2023 annual meeting of shareholders<\/a>.<\/p>\n

Tesla doesn\u2019t pay for traditional advertising like other automakers. And it hasn\u2019t really needed to. The company has become incredibly popular through other methods of marketing, like emails, referral programs<\/a> that incentivize existing owners to attract customers and, of course, Musk\u2019s many tweets.<\/p>\n

Tesla has even turned to its loyal customers for homemade ads. In 2017, after a Tesla supporter posted a letter on Twitter<\/a> that his young daughter wrote suggesting the company hold an advertising contest, Musk agreed to the idea. The contest, dubbed Project Loveday<\/a> after the 10-year-old girl, named YouTuber and tech reviewer Marques Brownlee as the winner.<\/p>\n

Back in 2010, Advertising Age celebrated Tesla<\/a> as one of \u201cAmerica\u2019s hottest brands\u201d due to Tesla\u2019s reliance on the quality of its product and word-of-mouth from early customers to raise the company to what is now an iconic standing as an electric vehicle automaker and technological innovator.<\/p>\n

\u201cOur owners become our ambassadors,\u201d Musk told Advertising Age at the time.<\/p>\n

Now, Musk seems willing to shift that line of thinking as the company aims to promote new car features and advertise the affordability of its vehicles.<\/p>\n

\u201cWe\u2019ll try a little advertising and see how it goes,\u201d Musk said Tuesday in response to a question from Kevin Paffrath, AKA Meet Kevin, a YouTuber and financial analyst whose ETF ticker, PP<\/a>, counts Tesla as its largest position.<\/p>\n

Paffrath noted that Tesla could advertise features like over-the-air updates that improve airbag deployments, or counter common beliefs that Teslas are \u201csuper expensive\u201d when in reality \u201cthe starting price for Tesla is below the average car price in the U.S.\u201d<\/p>\n

Musk agreed, noting that his experience as CEO of Twitter<\/a>, a company that is highly dependent on advertising<\/a>, has shown him that \u201cadvertising is awesome, and everyone should do it.\u201d<\/p>\n

\u201cI think I hear your sort of larger point, which is that there are amazing features and functionality about Teslas that people just don\u2019t know about, and although there\u2019s obviously a lot of people that follow the Tesla account and my account\u2026it is preaching to the choir, and the choir is already convinced.\u201d<\/p>\n

What\u2019s unclear is what a Tesla advertising campaign might look like. If history provides a guide, Musk will turn to one of his other companies as a resource. (Musk companies like The Boring Company, SpaceX and Tesla are known to share resources.) In this case, Musk may turn to Twitter to launch the first Tesla ads.<\/p>\n<\/p><\/div>\n

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Science, Tech, Technology<\/br>
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\nSource:https:\/\/techcrunch.com\/2023\/05\/16\/elon-musk-says-tesla-will-try-a-little-advertising\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/16\/elon-musk-says-tesla-will-try-a-little-advertising\/ Elon Musk says Tesla will \u2018try a little advertising\u2019 2023-05-17 22:33:16 Tesla, a company that has long eschewed conventional advertising, is going to \u201ctry\u201d out the scheme, CEO\u00a0Elon Musk said Tuesday during the automaker\u2019s 2023 annual meeting of shareholders. Tesla doesn\u2019t pay for traditional advertising like other automakers. And it hasn\u2019t really needed to. […]<\/p>\n","protected":false},"author":1,"featured_media":32572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-32571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\n