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{"id":32679,"date":"2023-05-18T22:04:31","date_gmt":"2023-05-18T22:04:31","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/18\/pitch-deck-teardown-ageras-36m-private-equity-deck\/"},"modified":"2023-05-18T22:04:32","modified_gmt":"2023-05-18T22:04:32","slug":"pitch-deck-teardown-ageras-36m-private-equity-deck","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/18\/pitch-deck-teardown-ageras-36m-private-equity-deck\/","title":{"rendered":"Pitch Deck Teardown: Ageras\u2019 $36M Private Equity deck"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/18\/sample-private-equity-pitch-deck-ageras\/<\/a><\/br>
\nPitch Deck Teardown: Ageras\u2019 $36M Private Equity deck<\/br>
\n2023-05-18 22:04:31<\/br><\/p>\n

\n

Most of the<\/span> pitch decks we cover in the Pitch Deck Teardown series are for relatively young companies, but to celebrate our 50th pitch deck teardown, I figured I\u2019d do something slightly different.<\/p>\n

Today, we\u2019re looking at Ageras<\/a>\u2018 pitch deck, which it used to raise a $35 million private equity round to further expand its relatively late-stage product portfolio. Given that I\u2019m sitting in Copenhagen, Denmark as I write this, it seemed right to cover a company that was founded here.<\/p>\n

The company raised $73 million from New York-based investment fund Lugard Road Capital in early 2021, and closed this $35 million round about a year later.<\/p>\n

So, what does it do? In the words of its founder<\/a>:<\/p>\n

\n

What started as an online marketplace for small business owners to find accountants in Denmark has now expanded into a financial cockpit used by more than 1 million SMEs across Europe and the U.S., giving them a single, centralized destination for nearly all their needs\u2014bookkeeping, accounting, payroll services, invoicing and now financial services.<\/p>\n<\/blockquote>\n

I\u2019ll be the first to admit that very late-stage decks aren\u2019t my forte, and I know a lot less about private equity than venture capital. But let\u2019s take a look and see what we can learn!<\/p>\n


\n

We\u2019re looking for more unique pitch decks to tear down, so if you want to submit your own, here\u2019s how you can do that<\/a>.\u00a0<\/em><\/p>\n


\n

Slides in this deck<\/h2>\n

With 31 slides, the Ageras deck is a bit of a beast. Some of it is redacted to keep the firm\u2019s secrets, er, secret. The overall structure is there, however, and we can observe some interesting points on weaving a story of a 300+ person company with a global footprint.<\/p>\n

    \n
  1. Cover slide<\/li>\n
  2. Slogan slide<\/li>\n
  3. Overview slide<\/li>\n
  4. Products overview slide part 1<\/li>\n
  5. Products overview slide part 2<\/li>\n
  6. Traction slide<\/li>\n
  7. Customer growth slide<\/li>\n
  8. Products interstitial slide<\/li>\n
  9. Product breakdown slide<\/li>\n
  10. \u00a0 Product: Marketplace overview slide<\/li>\n
  11. \u00a0 Product: Marketplace \u201chow it works\u201d slide<\/li>\n
  12. \u00a0 Product: Accounting & admin software introduction slide<\/li>\n
  13. \u00a0 Product: Banking introduction slide<\/li>\n
  14. \u00a0 Product: Financing introduction slide<\/li>\n
  15. \u00a0 Target customer slide<\/li>\n
  16. \u00a0 Market size slide<\/li>\n
  17. \u00a0 Problem slide (\u201cSMEs struggle to get financing\u201d)<\/li>\n
  18. \u00a0 Solution slide<\/li>\n
  19. \u00a0 Go to market slide<\/li>\n
  20. \u00a0 Mission slide<\/li>\n
  21. \u00a0 (Redacted) strategic focus area slide<\/li>\n
  22. \u00a0 (Redacted) product roadmap slide<\/li>\n
  23. \u00a0 Acquisitions slide<\/li>\n
  24. \u00a0 (Redacted) revenue growth slide<\/li>\n
  25. \u00a0 (Redacted) unit economics slide<\/li>\n
  26. \u00a0 (Redacted) profit & loss slide<\/li>\n
  27. \u00a0 (Redacted) balance sheet slide<\/li>\n
  28. \u00a0 Team slide part 1 (\u201cMeet the founders\u201d)<\/li>\n
  29. \u00a0 Team slide part 2<\/li>\n
  30. \u00a0 (Redacted) organizations slide<\/li>\n
  31. \u00a0 Legal structure overview slide<\/li>\n<\/ol>\n

    Three things to love<\/h2>\n

    There\u2019s a lot going on in this deck. Not all of it is great (and, as always, we\u2019ll cover that in the second half of this teardown), but the highlights are bright as they can get:<\/p>\n

    Comprehensive product portfolio<\/h3>\n

    Ageras has been around for 11 years, starting off as a service to match small business owners with accountants, tax professionals and bookkeepers. Then the company started adding related services and grew from there. Obviously, that\u2019s a complex story to communicate, but the team does a truly masterful job of giving an overview:<\/p>\n

    \"\"<\/p>\n

    [Slide 9] A great \u2018what we do\u2019 summary. Image Credits<\/strong>: Ageras Group<\/p>\n<\/div>\n

    As a mature company with international operations, the product offering is going to differ from country to country according to local compliance rules and laws. The pitch deck breaks down the variance in an easy-to-ingest manner:<\/p>\n

    \"\"<\/p>\n

    [Slide 12] One of the product overview slides. Image credit<\/strong>: Ageras Group<\/p>\n<\/div>\n

    Shrewd use of data<\/h3>\n

    As Ageras gets access to more financial data and connects its customers with professionals, something interesting emerges out of that synthesis: It knows more about the financial health of its customers than nearly anyone else.<\/p>\n

    As such, it found that it could offer financial services (i.e., small business loans) with lower risks than a bank that doesn\u2019t have the same amount of day-to-day visibility:<\/p>\n

    \"\"<\/p>\n

    [Slide 17] Excellent storytelling around the problem statement. Image credit<\/strong>: Ageras Group<\/p>\n<\/div>\n

    In effect, Ageras is leveraging its data so it can offer more loans to what it refers to as \u2018medium-risk\u2019 businesses.<\/p>\n

    This slide teaches us that it\u2019s a good idea to always be on the lookout for adjacent services that can evolve out of a strong business. When Ageras was just matching companies to accountants, it wouldn\u2019t have been able to pull this off. But as its customer base and amount of available data increased, the opportunities did, too.<\/p>\n

    Some late-stage flex<\/h3>\n

    I wanted to share a couple slides from this deck because I don\u2019t often see such materials in earlier-stage pitch decks and they intrigued me.<\/p>\n

    As complexity evolves, it makes sense that the company needs an international structure to support its operations in various countries:<\/p>\n

    \"\"<\/p>\n

    [Slide 31] Corporations owning corporations owning corporations. Image Credits<\/strong>: Ageras Group.<\/p>\n<\/div>\n

    Ageras has been growing into new markets and verticals by acquiring companies. The slide itself, I think, has a couple of major flaws (we\u2019ll explore those later on), but its presence in the deck is a great flex for a late-stage company:<\/p>\n

    \"\"<\/p>\n

    [Slide 23] Growth through acquisition. Image credit<\/strong>: Ageras Group.<\/p>\n<\/div>\n

    The company redacted the data from slide 19, but you can still learn something from it: Customer acquisition cost continues to be crucial, and if you can report it as a trailing average graph, you\u2019re telling investors that you know it\u2019s important, you\u2019re monitoring it, and you\u2019re actively working to improve it.<\/p>\n

    \"\"<\/p>\n

    [Slide 19] CAC over time. Yessssssss. Image credit<\/strong>: Ageras Group.<\/p>\n<\/div>\n

    In the rest of this teardown, we\u2019ll take a look at three things Ageras could have improved or done differently, along with its full pitch deck!\n\t\t\t<\/p><\/div>\n

    <\/br><\/br><\/br><\/p>\n

    Science, Tech, Technology<\/br>
    \n<\/br>
    \nSource:https:\/\/techcrunch.com\/2023\/05\/18\/sample-private-equity-pitch-deck-ageras\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

    Source:https:\/\/techcrunch.com\/2023\/05\/18\/sample-private-equity-pitch-deck-ageras\/ Pitch Deck Teardown: Ageras\u2019 $36M Private Equity deck 2023-05-18 22:04:31 Most of the pitch decks we cover in the Pitch Deck Teardown series are for relatively young companies, but to celebrate our 50th pitch deck teardown, I figured I\u2019d do something slightly different. Today, we\u2019re looking at Ageras\u2018 pitch deck, which it used to […]<\/p>\n","protected":false},"author":1,"featured_media":32680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-32679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nPitch Deck Teardown: Ageras\u2019 $36M Private Equity deck - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/05\/18\/pitch-deck-teardown-ageras-36m-private-equity-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Deck Teardown: Ageras\u2019 $36M Private Equity deck - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/05\/18\/sample-private-equity-pitch-deck-ageras\/ Pitch Deck Teardown: Ageras\u2019 $36M Private Equity deck 2023-05-18 22:04:31 Most of the pitch decks we cover in the Pitch Deck Teardown series are for relatively young companies, but to celebrate our 50th pitch deck teardown, I figured I\u2019d do something slightly different. 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