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{"id":32733,"date":"2023-05-19T21:42:25","date_gmt":"2023-05-19T21:42:25","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/19\/nuwa-pen-launches-with-misleading-kickstarter-campaign\/"},"modified":"2023-05-19T21:42:26","modified_gmt":"2023-05-19T21:42:26","slug":"nuwa-pen-launches-with-misleading-kickstarter-campaign","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/19\/nuwa-pen-launches-with-misleading-kickstarter-campaign\/","title":{"rendered":"Nuwa Pen launches with misleading Kickstarter campaign"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/19\/nuwa-pen\/<\/a><\/br>
\nNuwa Pen launches with misleading Kickstarter campaign<\/br>
\n2023-05-19 21:42:25<\/br><\/p>\n

\n

Back at CES<\/span> in Las Vegas in January this year, I previewed the Nuwa Pen<\/a>; a three-camera-containing ballpoint pen that promises to turn your scribbles into digital notes and then apply OCR and AI smarts to pull out the most pertinent data. Write \u201cMeeting with Chris at 6pm Tuesday\u201d on a Post-it and the promise is that the pen will pull out the relevant data and create a calendar event. In late April, I met up with the company\u2019s founder and had a chance to try it out. When I did, I realized that the product I saw at CES did not produce the results the company was showing at the trade show. This week, the company launched a Kickstarter campaign that shows its vision<\/a>, but doesn\u2019t appear to reflect the current status of the product fully.<\/p>\n

At CES, I was told that the company had a fully functioning prototype, and was shown a Post-it with a digitized image:<\/p>\n

\"\"<\/p>\n

The \u201cdemo\u201d the company showed me at CES was similar to this image, and illustrated how easily the drawing on the Post-it can be digitized. It now transpires that the demo wasn\u2019t done with the pens that were on display. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p>\n<\/div>\n

When I got to try the pen out four months later, it turned out that the demo I was shown wasn\u2019t quite what it seemed to be. On April 27, the company\u2019s product was able to capture very simple glyphs accurately, but only a single stroke at the time, and drawing a little house on a Post-it note would be comprehensively beyond the pen\u2019s reach.<\/p>\n

\"\"<\/p>\n

A curl as written on the left, and as captured on the right. It showed up mirrored in the app, but at least had roughly the right shape. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p>\n<\/div>\n

\t<\/p>\n

\n

\n\t\t\tThe issue, for me, is that the Kickstarter project doesn\u2019t reflect Nuwa Pen\u2019s current product status\t\t\t\t\t<\/p><\/blockquote><\/div>\n

\t<\/span><\/p>\n

In April, Marc Tuinier, Nuwa\u2019s founder and CEO, admitted that the prototype the company brought to CES was \u201ca rush job,\u201d and that the company only had it working partially. He suggested that the hardware was locked at this point, and that the next two to three months would be largely around optimizing the algorithms.<\/p>\n

Nuwa told me that it has the prototype working properly in \u201cchunky boxes,\u201d but that the final integration step of putting the tech into the form factor of the pen shown in the pictures isn\u2019t complete yet.<\/p>\n

\u201cThe model we used to draw and digitize the pages for the video is the bulkier version that had the chip on a dev board so that we had more control over tweaking the software,\u201d Tuinier confirmed in an email to TechCrunch today.<\/p>\n

That makes a lot of sense; that is how product development works: You create the design and the tech separately and marry them together later in the development process. I got into some of how that process worked in an article last month<\/a>.<\/p>\n

Misleading at best<\/h2>\n

The issue, for me, is that the Kickstarter project doesn\u2019t reflect Nuwa Pen\u2019s current product status \u2014 in particular in the crowdfunding project\u2019s video.<\/p>\n

In the video \u201cNuwa Pen : The Journey so Far\u2026.How we got here?\u201d at about 1 minute and 10 seconds in<\/a>, you can hear Tuinier say \u201cSo once you\u2019re done writing, you can hold the Nuwa Pen up close to your app, and you can see an exact digital representation of what you just wrote.\u201d The problem is, as far as I understand, the company is not currently able to do that with that prototype. Even in the video the company provided to TechCrunch, \u201cexact representation\u201d may be a bit of a stretch.<\/p>\n

Instead, this was the status quo in April:<\/p>\n

\"\"<\/p>\n

I wrote \u201cwrite\u201d and \u201ctest\u201d and drew a shape. At the top, you can see what the pen and app captured. As you can also see \u2014 there\u2019s virtually no similarity between my awful handwriting and what the Nuwa Pen captured. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p>\n<\/div>\n

I\u2019m finding it hard to reconcile that a video called \u201cthe journey so far\u201d contains a lot of \u201cwe will be able to\u201d statements rather than an accurate representation of, well, the journey so far. On the one hand, as a pitch coach and storyteller, I understand the importance of storytelling. And as someone who was spectacularly bitten by a crowdfunding hardware project I tried (and failed) to deliver myself<\/a>, I also believe in the importance of being honest about the delta between what is real and what\u2019s part of the product vision.<\/p>\n

This is challenging for a number of reasons.<\/p>\n

This sort of thing is, incidentally, also the reason why I very rarely cover Kickstarter campaigns here on TechCrunch. On a basic level, Kickstarter itself says that<\/a> \u201chardware and product design creators are required to show working prototypes of their projects\u201d and requires that product creators \u201cshow backers the development of your product, both honestly and transparently.\u201d I am definitely not the arbiter of whether Nuwa Pen is falling foul of Kickstarter\u2019s rules here, but I believe it\u2019d be hard to argue that this Kickstarter campaign is good-faith honesty and transparency.<\/p>\n

Nuwa Pen argues it can deliver<\/h2>\n

I asked the company whether it was worried that what it was trying to do might prove to be impossible.<\/p>\n

\u201cWe\u2019re using a consistent hardware tech stack and fine-tuning the embedded software to flash it (integrate it) on the compact version I showed you. Internally we have a development version with the cameras being operational \u2013 they are crucial but take significant effort to perfect. So while the version I showed you is smaller, the internals are consistent,\u201d Tuinier explained in an emailed comment today, after the Kickstarter campaign went live, and I asked him whether he perceived the risks were significant.<\/p>\n

\"\"<\/p>\n

The Kickstarter campaign\u2019s backers noticed that none of the materials provided by Nuwa on the campaign page shows the product actually in use. Image Credits:<\/strong>\u00a0Kickstarter \/ Nuwa Pen<\/p>\n<\/div>\n

\u201cThe difference is that we have more control and flexibility with the larger version, particularly regarding camera development. As for financial risks, we did face some uncertainties early in the project, but our showing at CES helped to mitigate those. We\u2019re now adding to our funding through Kickstarter to extend Nuwa Pen\u2019s future. In this same line of thought, we also needed to update our delivery timeline, which was more in line with our development. We now aim to ship the first batch in December and the Kickstarter batch in March, which is later than initially expected since the miniaturization was a challenge we\u2019ve managed to overcome,\u201d Tuinier said in the statement. \u201cWe have completed most of the complex tasks and developed a functional pipeline in controlled environments. The development has been accelerating, which helps us to predict our timeline with much more accuracy. So yes, the product will function as well, as shown in the video. The key challenge we\u2019re working on is the time needed to get the embedded software more compact.\u201d<\/p>\n

The team provided a photo of the version of the pen that was used to create the results shown in the Kickstarter video, and asked that I not share it more widely, citing that \u201cit exposes our MCU [Microcontroller], which isn\u2019t public information.\u201d The photo shows a pen with a ribbon cable running to a box the size of a deck of cards, which is then connected to a laptop with a USB cable.<\/p>\n

I also asked the Nuwa Pen team to record a video that shows the current version of its pen. A couple of days later, the team provided the below video, which appears to show a prototype of the pen running wirelessly and connecting to the app. It briefly shows the handwriting as captured, and shows that the company has made significant progress since I tried the device myself in April. It appears that the pen is now able to handle multiple pen strokes, and that the capture is robust enough to recognize the pen strokes as the word \u201chello.\u201d It is still a ways away from being as accurate as is shown in the Kickstarter video.<\/p>\n

Backers need transparency<\/h2>\n

And herein lies the crux; the Kickstarter videos are full of sleek, extremely well-produced videos, photos and product visions, with nary a developer kit in sight. Doubly frustrating; there\u2019s a Risks and Challenges section at the bottom of the campaign that lists supply chains, \u201ccustoms and shipping regulations\u201d and \u201cpandemics, natural disasters, or other unforeseen events\u201d as risks, but fails to mention that the product doesn\u2019t currently work as shown in the videos. Which, to me, seems like the biggest risk of all.<\/p>\n

Don\u2019t get me wrong. I know product development can be very hard indeed, and that it\u2019s a long road from idea, via prototype, to manufactured product. If and when the Nuwa Pen works the way the company envisions, I think it\u2019ll be a cool product for those who still write with a pen on pieces of paper. As a startup, though, it\u2019s a better idea to be transparent with Kickstarter backers \u2014 it turns out that a lot of the time, they don\u2019t mind that a product is in development. The other alternative is to delay a crowdfunding campaign until a product actually works as shown. The in-between approach Nuwa Pen chose is misleading at best \u2014 and something far more nefarious at worst.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:
https:\/\/techcrunch.com\/2023\/05\/19\/nuwa-pen\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/19\/nuwa-pen\/ Nuwa Pen launches with misleading Kickstarter campaign 2023-05-19 21:42:25 Back at CES in Las Vegas in January this year, I previewed the Nuwa Pen; a three-camera-containing ballpoint pen that promises to turn your scribbles into digital notes and then apply OCR and AI smarts to pull out the most pertinent data. 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