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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source:https:\/\/techcrunch.com\/2023\/05\/19\/techcrunch-roundup-venture-debt-vc-survey-plg-boosting-tactics-bootstrapping-to-40m-arr\/<\/a><\/br> How many paying customers do you have, and how long are they locked in?<\/p>\n Annual recurring revenue (ARR) has always been a key metric, but with valuations down across the board and new money too tight to mention, it\u2019s now a lodestar \u2014 especially for self-funded startups.<\/p>\n Hotjar CEO Mohannad Ali wrote an article for TC+ laying out four principles from his bootstrapped company\u2019s product-led growth strategy<\/a> that helped them \u201cmove quickly and pivot regularly.\u201d<\/p>\n Full TechCrunch+ articles are only available to members Early-stage startups often feel the need to go big or go home when it comes to marketing, but \u201cyou\u2019ll need to create your own demand to get the ball rolling,\u201d says Ali, who describes several tactics they used to \u201cgenerate scarcity and demand\u201d while engaging early adopters:<\/p>\n \u201cUltimately, building a successful startup through bootstrapped efforts is no easy feat, but it can be incredibly rewarding if you do it right,\u201d writes Ali.<\/p>\n Thanks for reading,<\/p>\n Walter Thompson
\nTechCrunch+ roundup: Venture debt VC survey, PLG boosting tactics, bootstrapping to $40M ARR<\/br>
\n2023-05-19 21:44:32<\/br><\/p>\n
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Use discount code TCPLUSROUNDUP<\/strong><\/a> to save 20% off a one- or two-year subscription<\/i><\/p>\n
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Editorial Manager, TechCrunch+
@yourprotagonist<\/a><\/p>\n5 ways SaaS companies can level up their product-led growth<\/h2>\n