{"id":32938,"date":"2023-05-23T21:50:01","date_gmt":"2023-05-23T21:50:01","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/"},"modified":"2023-05-23T21:50:02","modified_gmt":"2023-05-23T21:50:02","slug":"techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/","title":{"rendered":"TechCrunch+ roundup: Make your CRO fly, cut cloud costs correctly, how to write a cold email"},"content":{"rendered":"<p>Source:<a href=\"https:\/\/techcrunch.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/\">https:\/\/techcrunch.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/<\/a><\/br><br \/>\nTechCrunch+ roundup: Make your CRO fly, cut cloud costs correctly, how to write a cold email<\/br><br \/>\n2023-05-23 21:50:01<\/br><\/p>\n<div readability=\"116.38386140871\">\n<p id=\"speakable-summary\">Landing pages are one of the first places startups go to run experiments and refine their messaging, but\u00a0if you aren\u2019t constantly iterating, you\u2019re leaving money on the table<\/p>\n<p>In his latest column, growth marketing expert Jonathan Martinez<a href=\"https:\/\/techcrunch.com\/2023\/05\/22\/cro-why-startups-should-prioritize-conversion-rate-optimization-early\/\"> identifies multiple conversion rate optimization (CRO) experiments<\/a> and explains how \u201cto streamline efforts so you can\u2026 have a consistent measuring methodology.\u201d<\/p>\n<hr>\n<p><i>Full TechCrunch+ articles are only available to members<br \/><a href=\"https:\/\/techcrunch.com\/subscribe\/\">Use discount code <strong>TCPLUSROUNDUP<\/strong><\/a> to save 20% off a one- or two-year subscription<\/i><\/p>\n<hr>\n<p>Here\u2019s the testing framework he uses:<\/p>\n<ul>\n<li>Create a list of hypotheses.<\/li>\n<li>Implement a stack-ranking methodology.<\/li>\n<li>Establish a primary metric for each experiment.<\/li>\n<li>Set up a baseline method to determine winners.<\/li>\n<\/ul>\n<p>\u201cCRO is so vital early on for startups,\u201d Martinez noted on Twitter. \u201cIt\u2019s when you can most easily find those 10-20% wins in conversion rates across the funnel.\u201d<\/p>\n<p>Thanks for reading,<\/p>\n<p>Walter Thompson<br \/>Editorial Manager, TechCrunch+<br \/><a href=\"https:\/\/www.twitter.com\/yourprotagonist\">@yourprotagonist<\/a><\/p>\n<h2>Threading the needle: A peek at Paul Judge\u2019s plans for Softbank\u2019s Open Opportunity Fund<\/h2>\n<div id=\"attachment_2544612\" class=\"wp-caption aligncenter\" readability=\"32\"><img data-recalc-dims=\"1\" loading=\"lazy\" aria-describedby=\"caption-attachment-2544612\" decoding=\"async\" class=\"size-full wp-image-2544612\" src=\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/05\/bE8oWA68-e1684855062471.png?resize=1024%2C640&#038;ssl=1\" alt=\"Paul Judge, new leader of SB's newly-named Open Opportunity Fund\" width=\"1024\" height=\"640\"><\/p>\n<p id=\"caption-attachment-2544612\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> Paul Judge \/<\/p>\n<\/div>\n<p>Dominic Madori-Davis interviewed Paul Judge, the incoming chairman of Softbank\u2019s recently rebranded Open Opportunity Fund.<\/p>\n<p>With plans for a new $150M fund that will support founders from traditionally marginalized communities, Judge is taking on the relationship-based model that defines venture capital.<\/p>\n<p>\u201cIt\u2019s been about getting a \u2018warm intro,\u2019 and people brag about that \u2014 \u2018Oh, you need to know somebody in order to get a meeting with me,\u2019\u201d he said.<\/p>\n<p>\u201cMy view is, that has led to the system being closed.\u201d<\/p>\n<h2>Before cutting your cloud spend, consider sharing your bill data internally<\/h2>\n<div id=\"attachment_2540288\" class=\"wp-caption aligncenter\" readability=\"16.842105263158\"><img data-recalc-dims=\"1\" aria-describedby=\"caption-attachment-2540288\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2540288\" src=\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"black-handled scissors against a gray background\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg 1500w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1141203546.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p id=\"caption-attachment-2540288\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.com\/search\/photographer?photographer=mrs\" target=\"_blank\" rel=\"noopener\">mrs <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>Every startup is under pressure to save money in this macroeconomic environment. And because everyone pays for cloud-based services, it\u2019s a ripe target for cost-cutters.<\/p>\n<p>But it\u2019s not an all-or-nothing game, says Naveen Zutshi, CIO at enterprise software company Databricks. He says his company slashed cloud spending by 25% \u2014 not by moving on-prem, but \u201cby providing visibility into where and how the team was spending.\u201d<\/p>\n<p>In this TC+ article, he describes the methodology Databricks created to use cost allocation tagging, visibility dashboards and other tools to reduce its overall IT budget.<\/p>\n<p>\u201cIt\u2019s possible to find spaces to cut,\u201d says Zutshi. \u201cBut don\u2019t do it flippantly: Reducing cloud spend must be more about optimizing the budget for long-term ROI than cutting costs.\u201d<\/p>\n<h2>How to write the perfect cold email to investors<\/h2>\n<div id=\"attachment_2465310\" class=\"wp-caption aligncenter\" readability=\"14.769230769231\"><img data-recalc-dims=\"1\" aria-describedby=\"caption-attachment-2465310\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2465310\" src=\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=1024%2C585&#038;ssl=1\" alt=\"Lots of missed arrows with only one hitting the center of target\" width=\"1024\" height=\"585\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg 2291w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=150,86 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=300,171 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=768,439 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=680,389 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=1536,878 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=2048,1170 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=1200,686 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/01\/GettyImages-1279344170.jpg?resize=50,29 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p id=\"caption-attachment-2465310\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.com\/search\/photographer?photographer=Julia%20Lemba\" target=\"_blank\" rel=\"noopener\">Julia Lemba <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>With a bit of research, any hopeful founder can build a spreadsheet with names and email addresses for investors they hope to pitch.<\/p>\n<p>A personal introduction is far more effective, but Haje Jan Kamps says cold emails can be effective, as long as you follow several basic best practices.<\/p>\n<p>Rule #1? \u201cShort is good.\u201d<\/p>\n<p>In this article, he explains how to gain a holistic understanding of an investor\u2019s thesis and shares two email templates, one written by ChatGPT (spoiler: it\u2019s terrible).<\/p>\n<h2>Executives say they\u2019re committed to ESG, but data show otherwise<\/h2>\n<div id=\"attachment_2546335\" class=\"wp-caption aligncenter\" readability=\"32\"><img data-recalc-dims=\"1\" aria-describedby=\"caption-attachment-2546335\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2546335\" src=\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Green sponges on a pink background to symbolize green washing.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg 2121w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/05\/GettyImages-1302386564.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p id=\"caption-attachment-2546335\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> Serhii Shleihel \/ Getty Images<\/p>\n<\/div>\n<p>Consumers say they\u2019re interested in buying products from companies with environmental, social and governance (ESG) initiatives, but \u201cthe 2023 Google Cloud Sustainability Survey suggests that executive resolve is slipping,\u201d report Tim De Chant and Ron Miller.<\/p>\n<p>Pointing to overall economic conditions and pressure to increase revenue, \u201cthe report found that the number of sustainability projects being implemented, as opposed to merely planned, was down 8% from last year.\u201d<\/p>\n<p>But self-reporting is tricky: 59% of the survey respondents divulged that they also exaggerated their ESG endeavors.<\/p>\n<p>To hold these organizations more accountable, \u201cthat\u2019s going to take data, and startups could help with that,\u201d write Tim and Ron.<\/p>\n<\/p><\/div>\n<p><\/br><\/br><\/br><\/p>\n<p>Science, Tech, Technology<\/br><br \/>\n<\/br><br \/>\nSource:<a href=\"https:\/\/techcrunch.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/\">https:\/\/techcrunch.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source:https:\/\/techcrunch.com\/2023\/05\/23\/techcrunch-roundup-make-your-cro-fly-cut-cloud-costs-correctly-how-to-write-a-cold-email\/ TechCrunch+ roundup: Make your CRO fly, cut cloud costs correctly, how to write a cold email 2023-05-23 21:50:01 Landing pages are one of the first places startups go to run experiments and refine their messaging, but\u00a0if you aren\u2019t constantly iterating, you\u2019re leaving money on the table In his latest column, growth marketing expert Jonathan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-32938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TechCrunch+ roundup: Make your CRO fly, cut cloud costs correctly, how to write a cold email - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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