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{"id":32941,"date":"2023-05-23T21:51:03","date_gmt":"2023-05-23T21:51:03","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/"},"modified":"2023-05-23T21:51:04","modified_gmt":"2023-05-23T21:51:04","slug":"spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/","title":{"rendered":"Spotify may use AI to make host-read podcast ads that sound like real people"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/<\/a><\/br>
\nSpotify may use AI to make host-read podcast ads that sound like real people<\/br>
\n2023-05-23 21:51:03<\/br><\/p>\n

\n

With Spotify\u2019s AI DJ,<\/a> the company trained an AI on a real person\u2019s voice \u2014 that of its head of Cultural Partnerships and podcast host, Xavier \u201cX\u201d Jernigan<\/a>. Now, the streamer may turn that same technology to advertising, it seems. According to statements made by The Ringer founder Bill Simmons, the streaming service is developing AI technology that will be able to use a podcast host\u2019s voice to make host-read ads \u2014 without the host actually having to read and record the ad copy.<\/p>\n

Simmons made the statements on a recent episode<\/a> of \u201cThe Bill Simmons Podcast,\u201d saying, \u201cThere is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.\u201d<\/p>\n

He said these ads could open up new opportunities for podcasters because they could geo-target ads \u2014 like tickets for a local event in the listener\u2019s city \u2014 or even create ads in different languages, with the host\u2019s permission.<\/p>\n

His comments were first reported by Semafor<\/a>.<\/p>\n

The Ringer was acquired by Spotify in 2020<\/a>, but it wasn\u2019t clear if Simmons was authorized to speak about the streamer\u2019s plans in this area, as he began by saying, \u201cI don\u2019t think Spotify is going to get mad at me for this\u2026\u201d before sharing the information.<\/p>\n

Reached for comment, Spotify wouldn\u2019t directly confirm or deny the feature\u2019s development.<\/p>\n

\u201cWe\u2019re always working to enhance the Spotify experience and test new offerings that benefit creators, advertisers and users,\u201d a Spotify spokesperson told TechCrunch. \u201cThe AI landscape is evolving quickly and Spotify, which has a long history of innovation, is exploring a wide array of applications, including our hugely popular AI DJ feature. There has been a 500 percent increase<\/a> in the number of daily podcast episodes discussing AI over the past month including the conversation between Derek Thompson and Bill Simmons. Advertising represents an interesting canvas for future exploration, but we don\u2019t have anything to announce at this time.\u201d<\/p>\n

The subtext of this comment indicates Simmons\u2019 statements may have been somewhat premature.<\/p>\n

That said, Spotify has already hinted that the AI DJ in the app today would not be the only AI voice users would encounter in the future. When Jernigan was recently asked about Spotify\u2019s plans to work with other voice models going forward, he teased, \u201cstay tuned.\u201d<\/p>\n

The streamer has also been quietly investing in AI development and research, with a team of a few hundred now working on areas like personalization and machine learning. Plus, the team has been using the OpenAI model and researching the possibilities across Large Language Models, generative voice, and more.<\/p>\n

Spotify\u2019s ability to create AI voices specifically leverages IP from Spotify\u2019s 2022 acquisition<\/a> of Sonatic combined with OpenAI technology. It may opt to use its own in-house AI tech in the future, the company recently told us<\/a>.<\/p>\n

To create AI DJ, Spotify had Jernigan go into a studio<\/a> to produce high-quality recordings, including those where he read lines with different cadences and emotions. He kept his natural pauses and breaths in the recordings, and was sure to use language he already says \u2014 like \u201ctunes\u201d or \u201cbangers\u201d instead of just \u201csongs.\u201d All this is then fed into the AI model which then creates the AI voice.<\/p>\n

The company has explained to detail the process in more detail or say how long it took to turn Jernigan\u2019s recordings into an AI DJ. But, given its possible interest in turning its podcast hosts into AI voice models, it must be developing a fairly efficient process here\u00a0 \u2014 and one that could possibly leverage a podcaster\u2019s existing recordings.<\/p>\n

While AI voices aren\u2019t new, the ability to make them sound like real people is a more modern development. A few years ago, Google wowed the world with a human-sounding AI in Duplex that could call restaurants for you to make reservations. But the tech was initially slammed<\/a> for its lack of disclosure. This month, Apple introduced an accessibility feature, Personal Vocie<\/a>, that is able to mimic the user\u2019s own voice after they first train the model by spending 15 minutes reading randomly chosen prompts, processed locally on their device.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/ Spotify may use AI to make host-read podcast ads that sound like real people 2023-05-23 21:51:03 With Spotify\u2019s AI DJ, the company trained an AI on a real person\u2019s voice \u2014 that of its head of Cultural Partnerships and podcast host, Xavier \u201cX\u201d Jernigan. Now, the streamer may turn that same technology to advertising, […]<\/p>\n","protected":false},"author":1,"featured_media":32942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-32941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nSpotify may use AI to make host-read podcast ads that sound like real people - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify may use AI to make host-read podcast ads that sound like real people - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/05\/23\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people\/ Spotify may use AI to make host-read podcast ads that sound like real people 2023-05-23 21:51:03 With Spotify\u2019s AI DJ, the company trained an AI on a real person\u2019s voice \u2014 that of its head of Cultural Partnerships and podcast host, Xavier \u201cX\u201d Jernigan. 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