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{"id":32959,"date":"2023-05-23T21:57:17","date_gmt":"2023-05-23T21:57:17","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/"},"modified":"2023-05-23T21:57:19","modified_gmt":"2023-05-23T21:57:19","slug":"google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/","title":{"rendered":"Google to experiment with ads that appear in its AI chatbot in Search"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/<\/a><\/br>
\nGoogle to experiment with ads that appear in its AI chatbot in Search<\/br>
\n2023-05-23 21:57:17<\/br><\/p>\n

\n

AI chatbots have only just been put into consumers\u2019 hands, but tech giants are rushing to monetize them. Shortly after Bing Chat\u2019s arrival, Microsoft began slipping ads into the experience<\/a>, for instance. Today, Google says it will do something similar, detailing its plans for running Search and Shopping ads inside its conversational AI experience in Search, via the recently announced Search Generative Experience<\/a> (SGE) in the U.S.<\/p>\n

At the company\u2019s I\/O developer event<\/a> earlier this month, Google showed how ads could run above and below<\/a> this new experience. For instance, if you were searching for a new bike on Google using the generative AI feature, you may get information about what factors to consider when buying and then matching products that fit your interests. You could then ask a follow-up question or be guided to other suggested next steps. In this experience, Search ads would continue to appear in dedicated ad slots throughout the page.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Google, SGE experience showing ads above and below the conversational AI<\/p>\n<\/div>\n

With the changes announced today at Google\u2019s Marketing Live event<\/a> for advertisers, the company says it will also soon begin to experiment with ads that are \u201cdirectly integrated\u201d within the AI-powered snapshot and conversational mode. Available in the coming months, these ads will appear alongside relevant queries.<\/p>\n

Google offers the example of someone searching for \u201coutdoor activities to do in Maui,\u201d which they then refine further to ask about \u201cactivities for kids\u201d and \u201csurfing.\u201d After doing so, the consumer may be shown a fully customized ad for a travel brand that\u2019s promoting surfing lessons for kids in that location. These ads that accompany the AI chatbot\u2019s responses will still be clearly labeled as \u201cSponsored\u201d results, using bold, black text, Google notes.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Google \u2014 ads inside the conversational AI experience<\/p>\n<\/div>\n

Despite this labeling, some ads could be mistaken for AI chatbot responses. For instance, in a query for hiking backpacks, where Google\u2019s AI already makes specific product recommendations, the \u201cSponsored\u201d results may appear in the same list. (See below image).<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Google \u2014 Ads in the conversational AI as well as below<\/p>\n<\/div>\n

\u00a0<\/p>\n

The company says it will also experiment with new ad formats that will be native to SGE and that use generative AI to create high-quality, customized ads.<\/p>\n

\u201c\u2026This is a really beautiful moment,\u201d said Vidhya Srinivasan, VP and GM of Search Ads and Ads on Google Experiences, at the event. \u201cBecause, at this point, we have a deeper understanding of what the user is really looking for. And then we have the opportunity to delight them in something that is just highly relevant,\u201d she added.<\/p>\n

Google\u2019s plans were announced today alongside other marketing initiatives involving AI, including the use of generative AI to adapt Search ads to users\u2019 queries. That means Google will use content from a website\u2019s landing page to create new headlines that better match with users\u2019 Search queries.<\/p>\n

Plus, Google said it will bring generative AI to Performance Max \u2014 Google\u2019s goal-based campaigns that let advertisers leverage all their Google Ads inventory in a single campaign to reach customers across YouTube, Display, Search, Discover, Gmail, and Maps. After advertisers provide Google with their website, Google AI will learn about the brand and populate the campaign with text and other relevant assets, even suggesting images.<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Google \u2014 Performance Max generating images via AI<\/p>\n<\/div>\n

This capability will also be available through the new conversational experience in Google Ads, where advertisers feed Google AI a landing page, and it summarizes the page, generating relevant keywords, headlines, descriptions, images, and other assets for the ad campaign.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/ Google to experiment with ads that appear in its AI chatbot in Search 2023-05-23 21:57:17 AI chatbots have only just been put into consumers\u2019 hands, but tech giants are rushing to monetize them. Shortly after Bing Chat\u2019s arrival, Microsoft began slipping ads into the experience, for instance. Today, Google says it will do something […]<\/p>\n","protected":false},"author":1,"featured_media":32960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-32959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nGoogle to experiment with ads that appear in its AI chatbot in Search - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to experiment with ads that appear in its AI chatbot in Search - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/05\/23\/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search\/ Google to experiment with ads that appear in its AI chatbot in Search 2023-05-23 21:57:17 AI chatbots have only just been put into consumers\u2019 hands, but tech giants are rushing to monetize them. 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