Image Credits:<\/strong> Calculus memes made by students on Antimatter<\/p>\n<\/div>\n

\u201cYou can\u2019t learn from the meme alone, right? You learn from the discussion of the meme,\u201d Libov told TechCrunch. \u201cIt\u2019s the discussion during that review session when all of the learning really happens, when people are looking at each other\u2019s memes and explaining what they created.\u201d<\/p>\n

The software behind Antimatter doesn\u2019t just stop at memes. Libov says that the ultimate goal is for Antimatter to be a platform for learning through solving puzzles (and yes, making a meme is a puzzle).<\/p>\n

\u201cIn the long arc of history, we might be back to cave drawings. It\u2019s visual representations of everything,\u201d Libov said. \u201cWhere do kids go when they need to learn something? They don\u2019t go to the blocks of text on Wikipedia and Google, they go to YouTube and TikTok.\u201d<\/p>\n

Though Antimatter is designed for students, the company is also working on enterprise tools for large companies (which could also help Antimatter bring in some income). Libov imagines a CEO hosting an all-hands call about quarterly goals, then asking employees to make memes about the company\u2019s strategy for the quarter.<\/p>\n

\u201cWe spoke to a bunch of [Google employees], and whenever something newsy happens, they turn to memes,\u201d he told TechCrunch. \u201cEvery company has this in their Slack.\u201d<\/p>\n