Image Credits:<\/strong> Telly<\/p>\n<\/div>\n

In order to reserve a free TV, consumers must download Telly\u2019s mobile app, which will ask them to complete a lengthy survey that takes about five or six minutes. The questionnaire asks the respondent if they\u2019re registered to vote, their annual household income, along with very specific questions about what activities they enjoy, such as sports, video games, arts & crafts, cooking and so on. Telly even asks what types of food their household likes to eat, whether it be Italian, Japanese, Chinese or American.<\/p>\n

The data collected acts as anonymous insights that Telly uses to serve targeted ads to the consumer. It is also being sold to third parties, such as ad networks, data brokers, marketing providers and media companies.<\/p>\n

In most states, ad networks can collect, share and sell large amounts of data without notifying the user. However, Telly argues that it is one of the few companies that ask consumers for permission and are transparent about what data it collects.<\/p>\n

Plus, Telly users are actually \u201ccompensated for it,\u201d Lawrence said.<\/p>\n