{"id":33845,"date":"2023-06-01T21:59:31","date_gmt":"2023-06-01T21:59:31","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/01\/a-quarter-million-people-want-tellys-free-smart-tv-says-founder\/"},"modified":"2023-06-01T21:59:33","modified_gmt":"2023-06-01T21:59:33","slug":"a-quarter-million-people-want-tellys-free-smart-tv-says-founder","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/01\/a-quarter-million-people-want-tellys-free-smart-tv-says-founder\/","title":{"rendered":"A quarter million people want Telly\u2019s free smart TV, says founder"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/01\/telly-free-smart-tv-250000-sign-ups\/<\/a><\/br>
\nA quarter million people want Telly\u2019s free smart TV, says founder<\/br>
\n2023-06-01 21:59:31<\/br><\/p>\n

\n

Telly<\/a>, the new hardware startup that is providing U.S. consumers with free smart TVs<\/a> that are completely supported by advertising, claimed that 250,000 people registered within the first two weeks of launch. In the first 36 hours of launching, Telly said that over 100,000 people registered.<\/p>\n

We sat down with Telly founder and CEO Ilya Pozin and chief strategy officer Dallas Lawrence, who revealed to us the new total number of sign-ups. The figure is a clear sign that consumers are willing to cough up their data if it means getting a free TV, which the company claims to each be worth $1,000. Telly\u2019s TV also comes with an Android TV streaming device at no additional cost.<\/p>\n

\u201cThese are savvy consumers that understand that we\u2019re giving them the smartest TV to get in the market and that we\u2019re just disrupting the traditional way it\u2019s sold,\u201d Pozin told us.<\/p>\n

As TechCrunch previously reported<\/a>, the free giveaway is only possible because of the ads that are displayed on the smaller second screen located below the 55-inch 4K TV. Telly requires the user to give the company detailed info about themselves, such as their name, age, gender, home address, and ethnicity, as well as viewing habits and purchasing behaviors.<\/p>\n

Of note, Gen Z and Millennial consumers \u2013 who are notorious for resisting ad-supported services<\/a> \u2013 made up two-thirds of Telly sign-ups, the company claimed.<\/p>\n

\u201c[Gen Z and Millennials] are largely unreachable\u202666% of that demographic doesn\u2019t have cable TV. They also don\u2019t watch ad-supported streaming,\u201d Lawrence said. He noted that a lot of younger consumers are \u201csecond screen\u201d users\u2013 viewers that watch TV while using a secondary device at the same time. Overall, 80% of Americans regularly use a second screen, per Nielsen.<\/p>\n

Telly\u2019s smaller second screen doesn\u2019t just display ads, but it also acts as the control center, allowing users to change channels, adjust the brightness, raise the volume and more\u2014all without having to pause a movie or show. While users can\u2019t turn off the bottom screen, luckily they can control the brightness so it\u2019s not annoying when they watch the main screen in a dark room.<\/p>\n

Users can also access third-party apps like Zoom, games and music as well as add widgets like sports scores, weather, stocks and news.<\/p>\n

\u201cAds are a small portion of it\u2026obviously they\u2019re there because they pay for the TV, but the majority of it is dedicated towards enhancing what you\u2019re doing. As you\u2019re using it, you\u2019ll notice that it actually is not distracting,\u201d Pozin said.<\/p>\n

The advertisements appear 24\/7 in the far right-hand corner. Another ad format is a news ticker that scrolls across the bottom. In addition, the ads are interactive, so users can use their remote to engage with them.<\/p>\n

\u201cThey\u2019re not only clickable, they\u2019re fully transactional,\u201d Pozin added. \u201cLet\u2019s say you see an ad for Pizza Hut during a sports game, you can actually order a pizza\u2026You\u2019ll actually be able to take your remote and click the ad and engage it and then perform your action on there.\u201d<\/p>\n

During our conversation, Pozin disclosed future plans for the product. For instance, Telly will one day be compatible with other connected devices in the home such as security cameras and thermostats. Telly will also continue to roll out software updates and launch new partnerships with third-party apps.<\/p>\n

Unlike other hardware companies, Telly won\u2019t release a new model every few years. However, Pozin revealed that the company plans to launch a larger version of the TV that will also be free.<\/p>\n

Last week, Telly announced DirecTV<\/a> as its first partner. DirecTV Stream customers who sign-up will receive priority access to the Telly waiting list. In 2023, Telly plans to ship 500,000 free units across the U.S. It will then ship millions more next year.<\/p>\n

\"\"<\/a><\/p>\n

Image Credits:<\/strong> Telly<\/p>\n<\/div>\n

In order to reserve a free TV, consumers must download Telly\u2019s mobile app, which will ask them to complete a lengthy survey that takes about five or six minutes. The questionnaire asks the respondent if they\u2019re registered to vote, their annual household income, along with very specific questions about what activities they enjoy, such as sports, video games, arts & crafts, cooking and so on. Telly even asks what types of food their household likes to eat, whether it be Italian, Japanese, Chinese or American.<\/p>\n

The data collected acts as anonymous insights that Telly uses to serve targeted ads to the consumer. It is also being sold to third parties, such as ad networks, data brokers, marketing providers and media companies.<\/p>\n

In most states, ad networks can collect, share and sell large amounts of data without notifying the user. However, Telly argues that it is one of the few companies that ask consumers for permission and are transparent about what data it collects.<\/p>\n

Plus, Telly users are actually \u201ccompensated for it,\u201d Lawrence said.<\/p>\n

If a user doesn\u2019t want Telly to collect and sell their data, the privacy policy states<\/a> that they can request to delete the data (which the company can deny) and opt out of data sales by completing an online form<\/a> or sending an email to support@freetelly.com<\/a>. If the user opts out, they must return the TV to the company.<\/p>\n

Lawrence told us that if a user attempts to alter the software \u2013 such as using an ad blocker \u2013 Telly is able to deactivate the TV.<\/p>\n

The privacy policy also refers to the data that Telly doesn\u2019t collect, which includes voice and video recordings. However, since its voice assistant technology, \u201cHey Telly,\u201d is powered by third parties, these partners \u201cmay anonymously store voice commands to make improvements and enhancements to our services,\u201d wrote the document. The company said this is the industry standard with voice assistant technology.<\/p>\n

Telly has a built-in camera, which allows users to video chat, experience motion-tracking fitness programs and play arcade games. The camera has a physical shutter built into it, so the user can choose to close the camera. The company said it doesn\u2019t store \u201cimages, recordings, or biometric information\u201d on Telly servers.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/01\/telly-free-smart-tv-250000-sign-ups\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/01\/telly-free-smart-tv-250000-sign-ups\/ A quarter million people want Telly\u2019s free smart TV, says founder 2023-06-01 21:59:31 Telly, the new hardware startup that is providing U.S. consumers with free smart TVs that are completely supported by advertising, claimed that 250,000 people registered within the first two weeks of launch. In the first 36 hours of launching, Telly said […]<\/p>\n","protected":false},"author":1,"featured_media":33846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-33845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nA quarter million people want Telly\u2019s free smart TV, says founder - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/01\/a-quarter-million-people-want-tellys-free-smart-tv-says-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A quarter million people want Telly\u2019s free smart TV, says founder - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/01\/telly-free-smart-tv-250000-sign-ups\/ A quarter million people want Telly\u2019s free smart TV, says founder 2023-06-01 21:59:31 Telly, the new hardware startup that is providing U.S. consumers with free smart TVs that are completely supported by advertising, claimed that 250,000 people registered within the first two weeks of launch. 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