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{"id":33872,"date":"2023-06-01T22:08:57","date_gmt":"2023-06-01T22:08:57","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/01\/youtuber-emma-chamberlain-adds-to-coffee-empire-with-ready-to-drink-line\/"},"modified":"2023-06-01T22:08:58","modified_gmt":"2023-06-01T22:08:58","slug":"youtuber-emma-chamberlain-adds-to-coffee-empire-with-ready-to-drink-line","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/01\/youtuber-emma-chamberlain-adds-to-coffee-empire-with-ready-to-drink-line\/","title":{"rendered":"YouTuber Emma Chamberlain adds to coffee empire with ready-to-drink line"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/01\/youtube-emma-chamberlain-coffee-commerce\/<\/a><\/br>
\nYouTuber Emma Chamberlain adds to coffee empire with ready-to-drink line<\/br>
\n2023-06-01 22:08:57<\/br><\/p>\n

\n

Many people can\u2019t start their day without a hot cup o\u2019 Joe, or since it\u2019s June now, perhaps a tall cold brew. Coffee drinkers also have refined tastes and like a brand they can relate to.<\/p>\n

Enter Chamberlain Coffee<\/a>, a company started in 2019 by YouTuber Emma Chamberlain<\/a>, who has over 12 million subscribers and creates videos about her life and travels. Chamberlain sells high-quality organic coffee roasted in California and that is sustainably sourced via Food4Farmers, supporting coffee-farming communities in Latin America.<\/p>\n

It is among a number of startups trying to bring something different to coffee consumers. For example, Fellow<\/a> and Blank Street<\/a> are putting their spin on it, as are lots of celebrity coffee brands<\/a>.<\/p>\n

Today, Chamberlain Coffee announced $7 million in additional funding and an expanded national retail presence in Sprouts and Walmart. This follows\u00a0the launch last month of its ready-to-drink line of cold brew lattes.<\/p>\n

Company CEO Christopher Gallant explained that Emma Chamberlain has been a coffee lover for a long time, and her videos often show her drinking it and talking about it. Wanting to create her own brand, she found a roaster and released a single-serve coffee.<\/p>\n

\u201cIt took off like crazy, so she brought in folks that had worked in the beverage and branding spaces to help build it from that single-serve product into a full suite of products that was relaunched in 2020,\u201d Gallant told TechCrunch.<\/p>\n

Coffee products include cold brew singles, instant sticks, coffee pods, ground and whole bean options in fun names like \u201cFancy Mouse Espresso,\u201d \u201cSocial Dog,\u201d \u201cSweet Otter Cake Batter\u201d and \u201cBreezy Butterfly.\u201d There is also matcha, chai and other teas.<\/p>\n

\u201cWe\u2019re really focused on making sure we make great products that can be used for cold brew, whether it\u2019s already a drink, latte or whether that\u2019s single-serve,\u201d Gallant said. \u201cAnd we have Emma, one of the most powerful voices of Gen Z. It\u2019s leveraging her creative genius to help us create a brand that speaks to her cohort of consumers. If you walk down the coffee aisle and take a look, it\u2019s a very \u2018brown\u2019 aisle. We\u2019ve come in with bright colors, fun characters and just a much different approach to the brand than what\u2019s out there already.\u201d<\/p>\n

Previously, much of Chamberlain Coffee\u2019s business has been direct-to-consumer through the company\u2019s website and Amazon; however, with the move to retail, Gallant said the company can reach even more customers while out for their ritual shopping trip.<\/p>\n

Sprouts has carried Chamberlain Coffee\u2019s dry goods line for the past year and it will now be in 4,000 Walmart stores, Gallant said. It is also launching in \u201ca bunch more retailers this year\u201d that are unannounced at this point.<\/p>\n

Meanwhile, both of the new moves are buoyed by that new round of $7 million in venture capital that closed in April. This follows a $7 million Series A in August 2022. The company has now raised close to $20 million in total.<\/p>\n

Blazar Capital and United Talent Agency joined Emma Chamberlain in the investment round that also included existing investors Volition Capital, Electric Feel Ventures and Noah Bremen, founder of PLTFRM.<\/p>\n

Creating a ready-to-drink line wasn\u2019t easy. It was a big challenge that required building both a new supply chain and downstream distribution team, Gallant said.<\/p>\n

\u201cOur team was amazing and did it in eight months when the process normally takes at least a year and a half,\u201d he said.<\/p>\n

Gallant declined to go into specifics about the number of customers Chamberlain Coffee served, but did say that over the past year, its subscription business has become a significant portion of online revenue now. The company also plans to double revenue this year.<\/p>\n

The new investment plays into that strategy. Gallant intends to deploy the funds into innovation of new products, marketing and hiring to add supply chain, marketing and sales to support the new lines of business.<\/p>\n

\u201cWe want to continue to come up with new exciting products that consumers love and go deeper into retail,\u201d Gallant said. \u201cWe\u2019re really focused on the national and conventional grocery spaces. From there, we are thinking about the next step for us, like drugstores or non-traditional retail. We are also considering expanding geographically. We\u2019ve got a nice foothold in Europe.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/01\/youtube-emma-chamberlain-coffee-commerce\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

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