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{"id":34395,"date":"2023-06-06T22:19:13","date_gmt":"2023-06-06T22:19:13","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/06\/europe-wants-platforms-to-label-ai-generated-content-to-fight-disinformation\/"},"modified":"2023-06-06T22:19:13","modified_gmt":"2023-06-06T22:19:13","slug":"europe-wants-platforms-to-label-ai-generated-content-to-fight-disinformation","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/06\/europe-wants-platforms-to-label-ai-generated-content-to-fight-disinformation\/","title":{"rendered":"Europe wants platforms to label AI-generated content to fight disinformation"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/06\/eu-disinformation-code-generative-ai-labels\/<\/a><\/br>
\nEurope wants platforms to label AI-generated content to fight disinformation<\/br>
\n2023-06-06 22:19:13<\/br><\/p>\n

\n

The European Union is leaning on signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content.<\/p>\n

In remarks yesterday following a meeting with the 40+ signatories to the Code, the EU\u2019s values and transparency commissioner, Vera Jourova, said those signed up to combat disinformation should put in place technology to recognize AI content and clearly label it to users.<\/p>\n

\u201cThe new AI technologies can be a force for good and offer new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side of this matter and they also present new risks and the potential for negative consequences for society,\u201d she warned. \u201cAlso when it comes to the creation of and dissemination of disinformation.<\/p>\n

\u201cAdvanced chatbots like ChatGPT are capable of creating complex, seemingly well substantiated content and visuals in a matter of seconds. Image generators can create authentic looking pictures of events that never occurred. Voice generating software can imitate the voice of a person based on a sample of a few seconds. The new technologies raise fresh challenges for the fight against disinformation as well. So today I asked the signatories to create a dedicated and separate track within the code to discuss it.\u201d<\/p>\n

\n
\n

“When it comes to AI production, I don’t see any right for the machines to have freedom of speech.<\/p>\n

Signatories of the EU Code of Practice against disinformation should put in place technology to recognise AI content and clearly label it to users.”<\/p>\n

\u2014 Vice-President @VeraJourova<\/a> pic.twitter.com\/yLVp79bqEH<\/a><\/p>\n

\u2014 European Commission (@EU_Commission) June 5, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

The current version of the Code, which the EU beefed up last summer<\/a> \u2014 when it also confirmed it intends the voluntary instrument to become a mitigation measure that counts towards compliance with the (legally binding) Digital Services Act (DSA) \u2014 does not currently commit to identifying and labelling deepfakes. But the Commission is hoping to change that.<\/p>\n

The EU commissioner said it sees two main discussion angles for how to include mitigation measures for AI-generated content in the Code: One would focus on services that integrate generative AI, such as Microsoft\u2019s New Bing or Google\u2019s Bard AI-augmented search services \u2014 which should commit to building in \u201cnecessary safeguards that these services cannot be used by malicious actors to generate disinformation\u201d.<\/p>\n

A second would commit signatories who have services with potential to disseminate AI-generated disinformation to put in place \u201ctechnology to recognise such content and clearly label this to users\u201d.<\/p>\n

Jourova said she had spoken with Google\u2019s Sundar Pichai and been told Google has technology which can detect AI-generated text content but also that it is continuing to develop the tech to improve its capabilities.<\/p>\n

In further remarks during a press Q&A, the commissioner she said the EU wants labels for deepfakes and other AI generated content to be clear and fast \u2014 so normal users will immediately be able to understand that a piece of content they\u2019re being presented with has been created by a machine, not a person.<\/p>\n

She also specified that the Commission wants to see platforms implementing labelling now \u2014 \u201cimmediately\u201d.<\/p>\n

The DSA does include some provisions requiring very large online platforms (VLOPs) to label manipulated audio and imagery but Jourova said the idea to add labelling to the disinformation Code is that it can happen even sooner than the August 25 compliance deadline for VLOPs under the DSA.<\/p>\n

\u201cI said many times that we have the main task to protect freedom of speech. But when it comes to the AI production, I don\u2019t see any right for the machines to have freedom of speech. And so this is also coming back to the old good pillars of our law. And that\u2019s why we want to work further on that also under the Code of Practice on the basis of this very fundamental idea,\u201d she added.<\/p>\n

The Commission is also expecting to see action on reporting AI-generated disinformation risks next month \u2014 with Jourova saying relevant signatories should use the July reports to \u201cinform the public about safeguards that they are putting in place to avoid the misuse of generative AI to spread disinformation\u201d.<\/p>\n

The disinformation Code now has 44 signatories in all \u2014 which includes tech giants like Google, Facebook and Microsoft, as well as smaller adtech entities and civil society organizations \u2014 a tally that\u2019s up from 34 who had signed to the commitments as of June 2022.<\/p>\n

However, late last month<\/a> Twitter took the unusual step of withdrawing from the voluntary EU Code.<\/p>\n

Other big issues Jourova noted she had raised with remaining signatories in yesterday\u2019s meeting \u2014 urging them to take more action \u2014 included Russia\u2019s war propaganda and pro-Kremlin disinformation; the need for \u201cconsistent\u201d moderation and fact-checking; efforts on election security; and access to data for researchers.<\/p>\n

\u201cThere is still far too much dangerous disinformation content circulating on the platforms and too little capacities,\u201d she warned, highlighting a long-standing complaint by the Commission that fact-checking initiatives are not comprehensively applied across content targeting all the languages spoken in EU Member States, including smaller nations.<\/p>\n

\u201cEspecially the center and eastern European countries are under permanent attack from especially Russian disinformation sources,\u201d she added. \u201cThere is a lot to do. This is about capacities, this is about our knowledge, this is about our understanding of the language. And also understanding of the reasons why in some Member States there is the feeding ground or the soil prepared for absorption of big portion of disinformation.\u201d<\/p>\n

Access for researchers is still insufficient, she also emphasized \u2014 urging platforms to step up their efforts on data for research.<\/p>\n

Jourova also added a few words of warning about the path chosen by Elon Musk \u2014 suggesting Twitter has put itself in the EU\u2019s enforcement crosshairs, as a designated VLOP under the DSA<\/a>.<\/p>\n

The DSA puts a legal requirement on VLOPs to assess and mitigate societal risks like disinformation so Twitter is inviting censure and sanction by flipping the bird at the EU\u2019s Code (fines under the DSA can scale up to 6% of global annual turnover).<\/p>\n

\u201cFrom August this year, our structures, which will play the role of the enforcers of the DSA will look into Twitter\u2019s performance whether they are compliant, whether they are taking necessary measures to mitigate the risks and to take action against\u2026 especially illegal content,\u201d she further warned.<\/p>\n

\u201cThe European Union is not the place where we want to see the imported Californian law,\u201d she added. \u201cWe said it many times and that\u2019s why I also want to come back and appreciate the cooperation with the\u2026 former people working in Twitter, who collaborated with us [for] several years already on Code of Conduct against hate speech and Code of Practice [on disinformation] as well. So we are sorry about that. I think that Twitter had very knowledgeable and determined people who understood that there must be some responsibility, much increased responsibility on the site of the platforms like Twitter.\u201d<\/p>\n

Asked whether Twitter\u2019s Community Notes approach \u2014 which crowdsources (so essentially outsources) fact-checking to Twitter users if enough people weigh in to add a consensus of context to disputed tweets \u2014 might be sufficient on its own to comply with legal requirements to tackle disinformation under the DSA, Jourova said it will be up to the Commission enforcers to assess whether or not they are compliant.<\/p>\n

However she pointed to Twitter\u2019s withdrawal from the Code as a significant step in the wrong direction, adding: \u201cThe Code of Practice is going to be recognised as the very serious and trustworthy mitigating measure against the harmful content.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/06\/eu-disinformation-code-generative-ai-labels\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/06\/eu-disinformation-code-generative-ai-labels\/ Europe wants platforms to label AI-generated content to fight disinformation 2023-06-06 22:19:13 The European Union is leaning on signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content. 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