Image Credits:<\/strong> Adobe<\/p>\n<\/div>\n

In addition to these Firefly announcements, Adobe also today launched a number of other generative AI-powered services as part of its Sensei GenAI platform. While Firefly focuses on images, Sensei GenAI is Adobe\u2019s branding for text and data-centric models that leverage multiple large language models, including OpenAI through Microsoft Azure and the Google-incubated FLAN-T5 model.<\/p>\n

Maybe the most interesting of these use cases here is that Adobe Experience Manager and Adobe Journey Optimized now get a generative AI-based marketing copy generator (currently in beta). This will allow brands to edit, rephrase and summarize their marketing copy by selecting their preferred tone of voice, for example. Marketing copy \u2014 and SEO content generation \u2014 are one of the lowest-hanging fruits for generative text generators (maybe because readers\u2019 expectations here are already low?). One interesting twist here is that brands can tune the model with their own data to ensure that the automatically generated content remains on-brand.<\/p>\n