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{"id":34772,"date":"2023-06-09T21:42:54","date_gmt":"2023-06-09T21:42:54","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/"},"modified":"2023-06-09T21:42:56","modified_gmt":"2023-06-09T21:42:56","slug":"netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/","title":{"rendered":"Netflix sees jump in subs as it begins to curb password sharing in US, says report"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-u-s-says-report\/<\/a><\/br>
\nNetflix sees jump in subs as it begins to curb password sharing in US, says report<\/br>
\n2023-06-09 21:42:54<\/br><\/p>\n

\n

Despite the negative responses from consumers about Netflix\u2019s password-sharing rules<\/a>, the company appears to be successful with its plan. According to a new report<\/a> from research firm Antenna, Netflix gained nearly 100,000 daily sign-ups on May 26 and May 27, just days after the streaming giant announced<\/a> to its U.S. subscribers that it had begun to crack down on password sharing.<\/p>\n

On May 23, the company told consumers that it has started to charge password sharers $7.99 per month for an additional membership for people living outside a member\u2019s household. In February, Netflix launched<\/a> password-sharing rules outside the U.S., such as in Canada, New Zealand, Spain and Portugal.<\/p>\n

During the same period of the announcement, Antenna found that the average daily sign-ups for the streaming service were 73,000 sign-ups per day, a 102% jump from the previous 60-day average. Notably, the figure exceeded the Netflix total of sign-ups that Antenna observed during the initial Covid lockdowns.<\/p>\n

Netflix also saw an increased number of cancelations since the May 23 announcement. The company expected these results, believing the setback would only be temporary.<\/p>\n

According to Antenna, however, the cancelations weren\u2019t enough to offset the number of sign-ups. The ratio of sign-ups to cancels was up 25.6% in contrast to the prior 60-day period.<\/p>\n

Time will tell just how substantial Netflix\u2019s password-sharing crackdown will be in the U.S., but the initial findings look promising. Netflix previously estimated<\/a> that over 100 million households share their accounts with others, with 30 million being in the U.S. and Canada.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-u-s-says-report\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-u-s-says-report\/ Netflix sees jump in subs as it begins to curb password sharing in US, says report 2023-06-09 21:42:54 Despite the negative responses from consumers about Netflix\u2019s password-sharing rules, the company appears to be successful with its plan. According to a new report from research firm Antenna, Netflix gained nearly 100,000 daily sign-ups on May […]<\/p>\n","protected":false},"author":1,"featured_media":34773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-34772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nNetflix sees jump in subs as it begins to curb password sharing in US, says report - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix sees jump in subs as it begins to curb password sharing in US, says report - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-u-s-says-report\/ Netflix sees jump in subs as it begins to curb password sharing in US, says report 2023-06-09 21:42:54 Despite the negative responses from consumers about Netflix\u2019s password-sharing rules, the company appears to be successful with its plan. According to a new report from research firm Antenna, Netflix gained nearly 100,000 daily sign-ups on May […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-09T21:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T21:42:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2023\/06\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report_64839cdf9a58d.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"711\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/\",\"url\":\"https:\/\/scienceandnerds.com\/2023\/06\/09\/netflix-sees-jump-in-subs-as-it-begins-to-curb-password-sharing-in-us-says-report\/\",\"name\":\"Netflix sees jump in subs as it begins to curb password sharing in US, says report - 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