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{"id":34795,"date":"2023-06-09T21:48:06","date_gmt":"2023-06-09T21:48:06","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/09\/techcrunch-roundup-okr-basics-betting-on-apple-vision-pro-why-smooth-onboarding-is-bad\/"},"modified":"2023-06-09T21:48:08","modified_gmt":"2023-06-09T21:48:08","slug":"techcrunch-roundup-okr-basics-betting-on-apple-vision-pro-why-smooth-onboarding-is-bad","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/09\/techcrunch-roundup-okr-basics-betting-on-apple-vision-pro-why-smooth-onboarding-is-bad\/","title":{"rendered":"TechCrunch+ roundup: OKR basics, betting on Apple Vision Pro, why smooth onboarding is bad"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/09\/techcrunch-roundup-okr-basics-betting-on-apple-vision-pro-why-smooth-onboarding-is-bad\/<\/a><\/br>
\nTechCrunch+ roundup: OKR basics, betting on Apple Vision Pro, why smooth onboarding is bad<\/br>
\n2023-06-09 21:48:06<\/br><\/p>\n

\n

Airport runways are built to international standards, but civil engineers and architects must consider wind, terrain and a host of other factors before sketching out blueprints.<\/p>\n

Startup runways are similar: Healthcare and fintech face different headwinds, which means companies in these sectors manage their cash differently<\/a>.<\/p>\n

According to Healy Jones, who oversees financial analysis and planning for Kruze Consulting, average startup runway length was 23.4 months in January 2023, up from 19.6 months in 2019.<\/p>\n

\n

Full TechCrunch+ articles are only available to members.
Use discount code TCPLUSROUNDUP<\/strong><\/a> to save 20% off a one- or two-year subscription.<\/i><\/p>\n

\n

\u201cHowever, the average can hide some important nuances,\u201d he notes.<\/p>\n

In a report that crunched spending, revenue and runway data from more than 700 startups in health tech, fintech, e-commerce and SaaS between 2021 and 2022, he found that early-stage companies are slashing spending on everything from office rent to hiring.<\/p>\n

Thanks for reading TC+ this week!<\/p>\n

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist<\/a><\/p>\n

Apple\u2019s AR headset is a game-changer for startups<\/h2>\n
\"screenshot<\/p>\n

Image Credits:<\/strong> Apple<\/p>\n<\/div>\n

Creating demand for a new product is hard. Unless you\u2019re Apple.<\/p>\n

There is a built-in customer base for every SKU on Cupertino\u2019s virtual shelves, and the upcoming Apple Vision Pro is no different, despite its initial $3,500 price tag, writes Haje Jan Kamps.<\/p>\n

\u201cStill, the preposterously over-engineered headset is a vital flag in the ground for startups,\u201d he writes.<\/p>\n

Spatial computing may not have a broad user base today, but \u201cwith a few notable exceptions, the company has a formidable track record of willing entire ecosystems into existence.\u201d<\/p>\n

You need to add some friction to your growth funnel<\/h2>\n
\"Close-up<\/p>\n

Image Credits:<\/strong> Misha Kaminsky (opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n

An onboarding flow that\u2019s entirely smooth is a great way to lose potential customers, according to growth marketing expert Jonathan Martinez.<\/p>\n

\u201cOne of the biggest misconceptions when it comes to user experience is that we must eliminate as many questions and barriers as possible to be the gold standard,\u201d he writes in TC+.<\/p>\n

In this week\u2019s column, he explored three different types of friction and explains how to run lifetime value (LTV) experiments that drive conversions.<\/p>\n

Five fundamentals for creating an effective OKR process<\/h2>\n
\"A<\/p>\n

Image Credits:<\/strong> Caspar Benson (opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n

Now that easy money is off the menu, startup teams must demonstrate that they\u2019re capable of setting (and reaching!) strategic goals.<\/p>\n

Inexperienced founders often chase vanity metrics like social media followers or total user count that validate short-term efforts.<\/p>\n

Successful companies, on the other hand, use objectives and key results (OKRs) to align their day-to-day efforts with long-term goals.<\/p>\n

Whether you already have an OKR process in place or are setting one up, this comprehensive guide by Julia Daniel and Karl Alomar at early-stage VC firm M13 covers the essentials:<\/p>\n