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{"id":35253,"date":"2023-06-15T22:24:18","date_gmt":"2023-06-15T22:24:18","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/15\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/"},"modified":"2023-06-15T22:24:19","modified_gmt":"2023-06-15T22:24:19","slug":"synthesia-secures-90m-for-ai-that-generates-custom-avatars","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/15\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/","title":{"rendered":"Synthesia secures $90M for AI that generates custom avatars"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/14\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/<\/a><\/br>
\nSynthesia secures $90M for AI that generates custom avatars<\/br>
\n2023-06-15 22:24:18<\/br><\/p>\n

\n

Once the pandemic normalized virtual meetups, the concept of \u201cpersonalized AI\u201d began to gain steam.<\/p>\n

Startups creating \u201cAI-driven\u201d avatars \u2014 realistic-looking characters with synthetic voices that star in pre-recorded or live videos \u2014 have raised hundreds of millions of dollars in venture capital over the past few years. As such avatars improve, they promise to deliver more personalized digital marketing and training experiences while reducing the costs typically associated with video production.<\/p>\n

That\u2019s at least the sales pitch from Synthesia<\/a>, one of the startups using AI to create synthetic videos for advertising and other use cases. The company yesterday announced that it raised $90 million in a Series C round led by Accel with a strategic investment from Nvidia and participation from Kleiner Perkins, GV, Firstmark Capital and MMC. The round brings Synthesia\u2019s total raised to date to $156.6 million, and it values the startup at $1 billion post-money (up from $300 million in December 2021).<\/p>\n

Co-founder and CEO Victor Riparbelli tells TechCrunch that Synthesia is a \u201csustainable business\u201d and wasn\u2019t looking for an additional investment, but that Accel and Nvidia approached the company with a compelling offer.<\/p>\n

\u201cWe now have over 50,000 customers,\u201d Riparbelli said via email. \u201cWe don\u2019t disclose revenue figures at this time, but the company has a year-over-year user growth rate of 456% and over 15 million videos generated on the platform to date.\u201d<\/p>\n

Founded in 2017 by a team of AI researchers and entrepreneurs from University College London, Stanford, Technical University of Munich and Cambridge, Synthesia, which now employs around 200 people, is developing AI tech that lets customers create instructional videos featuring stock or custom AI avatars. Users type in text, select an avatar and choose a language to generate videos.<\/p>\n

\"Synthesia\"<\/p>\n

Image Credits:<\/strong> Synthesia<\/p>\n<\/div>\n

Synthesia\u2019s AI is trained on real actors, and actors are paid per video that\u2019s generated with their image and voice.<\/p>\n

Among Synthesia\u2019s clients are Tiffany\u2019s, IHG, Teleperformance, BSH, Moody\u2019s Analytics and entities of the United Nations. According to Riparbelli, 35% of the Fortune 100 is using the startup\u2019s for training and marketing purposes<\/p>\n

\u201cSynthesia is transforming physical video production into an entirely digital process that will enable creators to bring their ideas \u2026 to life with just a Synthesia account,\u201d Riparbelli said. \u201cOur mission is to make video easy for everyone.\u201d<\/p>\n

Some experts have expressed concern that tools like Synthesia\u2019s could be used to create deepfakes, or AI-generated videos that take a person in an existing video and replace them with someone else\u2019s likeness. The fear is that these fakes might be used to do things like sway opinion during an election or implicate a person in a crime.<\/p>\n

Tech developed by Synthesia has also been misused<\/a> to produce propaganda in Venezuela and false<\/a> news reports promoted by pro-China social media accounts.<\/p>\n

Synthesia, for its part, says that it vets its customers and their scripts and requires formal consent from a person before it\u2019ll synthesize their appearance. Its disinformation team suspends accounts found to have violated its terms of service, which prohibit the use of its tech for \u201cpolitical, sexual, personal, criminal and discriminatory content.\u201d<\/p>\n

Riparbelli says that the investment from the Series C will be put toward making Synthesia\u2019s avatars more expressive and the Synthesia platform faster and \u201cmore collaborative.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/14\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/14\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/ Synthesia secures $90M for AI that generates custom avatars 2023-06-15 22:24:18 Once the pandemic normalized virtual meetups, the concept of \u201cpersonalized AI\u201d began to gain steam. Startups creating \u201cAI-driven\u201d avatars \u2014 realistic-looking characters with synthetic voices that star in pre-recorded or live videos \u2014 have raised hundreds of millions of dollars in venture capital […]<\/p>\n","protected":false},"author":1,"featured_media":35254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-35253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nSynthesia secures $90M for AI that generates custom avatars - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/15\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Synthesia secures $90M for AI that generates custom avatars - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/14\/synthesia-secures-90m-for-ai-that-generates-custom-avatars\/ Synthesia secures $90M for AI that generates custom avatars 2023-06-15 22:24:18 Once the pandemic normalized virtual meetups, the concept of \u201cpersonalized AI\u201d began to gain steam. 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